The Use of Artificial Intelligence in Digital Marketing

Introduction of Artificial Intelligence:

Artificial Intelligence (AI) is revolutionizing the digital marketing landscape. It has become an integral part of digital marketing strategies, providing businesses with new and innovative ways to reach their target audience. AI is capable of automating several tasks and providing insights that were once impossible to gather. As a result, companies embrace AI to stay ahead of the competition and remain relevant in the fast-paced digital world.

The Advantages of AI in Digital Marketing

One of the key benefits of AI in digital marketing is automation. AI tools can automate repetitive tasks such as data analysis, email marketing, and social media management. This saves marketers time and resources, allowing them to focus on more creative and strategic tasks. Additionally, AI-powered tools can analyze vast amounts of data, providing insights that would be impossible for a human to gather. These insights can improve marketing campaigns, increase conversions, and drive sales.

AI-Powered Personalization

Another advantage of AI in digital marketing is personalized experiences. AI algorithms can analyze consumer behaviour and preferences to deliver customized experiences. Companies can tailor their messaging, products and services to each consumer. This personalization leads to higher engagement and conversion rates, as consumers are more likely to respond positively to a personalized experience.

 AI-Powered Chatbots

AI-powered chatbots have become a popular tool in digital marketing. Chatbots can handle customer inquiries, and support requests, and provide information, freeing customer service teams to focus on more complex tasks. Additionally, AI chatbots can provide a 24/7 service, ensuring that customers receive a prompt response outside business hours. This improves customer satisfaction and strengthens the company and customer relationship.

Challenges of AI in Digital Marketing

Despite the numerous benefits of AI in digital marketing, some challenges need to be addressed. One of the main challenges is the cost. AI tools can be expensive, making it difficult for small businesses to adopt them. Additionally, there is a shortage of skilled professionals who are able to develop and implement AI tools, which further complicates the adoption process. Furthermore, there are concerns about privacy and security, as AI algorithms process vast amounts of personal data. Companies need to implement robust data protection measures to mitigate these risks.

Conclusion

In conclusion, AI is transforming digital marketing, providing businesses with new and innovative ways to reach their target audience. From automation and personalized experiences to AI-powered chatbots, AI is helping companies improve their marketing campaigns and drive sales. However, companies must be mindful of the challenges associated with AI adoption, including cost, skill shortages, and privacy and security risks. By embracing AI and addressing these challenges, companies can stay ahead of the competition and remain relevant in the fast-paced digital world.

I hope this blog post provides valuable information on the use of artificial intelligence in digital marketing and is helpful to you. Please let me know if you have any further questions or need any changes.

Want to improve your company’s Digital Marketing strategy?

In digital marketing, lead generation identifies, attracts, and transforms online users into qualified users. NexIT Website Services Melbourne experts will analyse your website and help you through effective lead-generation strategies. Our website service team has strategies for content optimisation.

Whether you need Website Services/Website Design Services, SEO services, or SMM services in Melbourne, Adelaide, Perth & NSW, Call NexIT Digital Marketing Company Melbourne, your local experts who understand Australian customers.

Make the Best Choice for Your Company, and make sure every dollar spent should be an excellent investment for your Business.

Contact Us:  1300 899 259 or Email Us: hello@nexit.com.au

Track your website performance with NexIT Solutions

Fundamental Truths About SEO for Business

Fundamental Truths About SEO for Business

The latest myth we heard is that SEO is dead. We don’t want to do SEO for Business. Let’s understand fundamental truths about SEO for Business.

 

A bend in the road doesn’t mean the end of the road. Similarly, a change in algorithm doesn’t mean SEO is dead. It simply means it’s dead for your business, and it’s time to change SEO strategies for your business.

 

 Many myths like this arose because of ignorance, fear and shortcuts. Let’s have a deep understanding of fundamental truths about SEO for Business. SEO, is like a good diet for weight loss, not seven days diet of eating only three veggies a day.

Debunking SEO Myths

1. Good SEO = More visitors = More Profit
2. Good SEO = One Time project
3. Good SEO = Beating the competition
4. Good SEO = Specific Keywords Ranking is enough
5. Good SEO = Big Quantity of Backlinks

1. #Misconception 1- Good SEO = More visitors = More Profiting Text Here

Let’s understand this way; more visitors don’t mean more profit as every visitor doesn’t buy. Statistics say most websites have 1-2 % conversion rates from their website traffic, So if 100 visitors see your product page, odds are only 1-2 are potential users.

 

What are the other 97-99% doing? Clicking away without buying.

 

#NexIT Tip– Focus on user experience. Think why Google is the best search engine because its primary focus is to enhance the user experience in searching these queries every time they visit. Here debunking one of the most common misconceptions and trying to understand better fundamental truths about SEO for Business.

2. #Misconception 2- Good SEO = One Time project

NexIT, as a Digital Marketing company in Melbourne, comes across such misconceptions a lot. Let’s have another fundamental truth about SEO .Our NexIT experts say it’s more of a mindset due to a lack of knowledge. SEO is not a destination. It’s a continuous journey of Improvement and change in strategies due to some roadwork. Here road work refers to the Google algorithm, which keeps changing to find the best route to travel. Set SEO goals. Ask your Digital Marketing Company for SEO reports. This will help you analyse for continuous improvement.

 

#NexIT Tip– Invest in a good Digital marketing agency like NexIT Digital Marketing company Melbourne which will set goals for Business. Every business is unique, so its strategies should be. Stay ahead of your competitors with SEO as a continuous improvement process.

3. #Misconception 3- Good SEO = Same old Website

One of the major misconceptions NexIT Web design Services experts face is that they are hesitant to update their website. But it’s critical to update the website like any service a car needs for good mileage and a happy journey. It’s crucial to maintain your website regularly and keep testing it. NexIT website services professionals understand website redesign SEO and have successfully taken care of many such projects.

#NexIT Tip– Hire a good professional who understands website maintenance and redesign without disturbing URLs, internal linking, and other significant technical elements to be taken seriously. Because, in any case, we don’t want to lose established ranking.

A few modern user’s expectations from a website are:

• Easy Navigation and secure payment method
• Responsive design
• Fast Loading time
• Relevant content

Invest in a reliable like NexIT Website services available 24 hours and maintain your website with its ranking with every change in the algorithm on search engines.

4. #Misconception 4- Good SEO = Specific Keywords Ranking is enough

This is one of those SEO myths that was once true but is no longer relevant due to increased competition. The google update of a Hummingbird in 2013 affected ranking positively, making search more relevant to the search engine queries. Hummingbird brought the conversational search to Google, which meant users could type questions using natural language, and Google’s algorithm would understand what they were looking for.

After all, every user is unique so is their search for the same query. Specific keywords would not be enough for your website to stand against competitors.

 

So, what is the solution?

 

#NexIT Tip– Keyword stuffing. If specific keywords are good, then using more keywords is just right.

The trick here is to use keyword stuffing wisely in your website/ blog content. So in any way a user looks for a query search engine could crawl your business.

5. #Misconception 5- Good SEO = Big Quantity of Backlinks

In today’s scenario, this is a myth; a long back, it was the truth. What matters is qualitative linking, like a vote of confidence. With today’s update to the algorithm, search engines have the attitude to understand the intention of the linking.

For example, It would be irrelevant to link a digital marketing blog to a health website.

Understand that Google will always trust the link that readers are trusting.

 

#NexIT Tip– NexIT professional’s advice on creating linking on your local guide like local directories, Yelp, Yellow pages etc. Focus on Qualitative links, not quantitively links

When in doubt, remember to contact NexIT Digital Marketing company in Melbourne. We will analyse your current strategies and your competitors. We are a marketing agency with offices in Melbourne, Adelaide, Perth & NSW, with decades of experience delivering strategic search engine optimisation, SEO services, Web designing services, SMM strategies & Web site services.

How to Optimise CRO (Conversion Rate Optimisation)?

How to Optimise CRO (Conversion Rate Optimisation)?

Many companies struggle with CRO (Conversion Rate Optimisation) as they don’t understand how CRO works. Even many marketing agencies make this mistake by focusing on web traffic with the hope that it will lead to qualified leads. That’s not even half of the battle.

NexIT Digital Marketing company insists on understanding CRO and how one can use its power to boost conversion rate by improving its CRO.

What is CRO?

Conversion rate optimisation (CRO) is the structured methodology of encouraging the percentage of potential users to purchase a product, subscribe to the service, or click on a link to buy. To simplify, it refers to optimising the website’s landing page to increase conversions.

You want to increase CRO and the company’s profitability by attracting exemplary visitors who convert into loyal customers. In that case, NexIT Digital Marketing professionals suggest optimising overall Marketing Strategies. Call NexIT today because one boosts the business profitability with the right strategies without making any more expenses.

How to calculate the conversion rate?

Why Conversion rate is important?

1. Google rewards conversion rates.
2. Continuous Improvement is rewarding.
3. Rewarding Customer loyalty.

How to Optimise Conversion Rates – 5 Strategies

1. Create a Dedicated Landing page

NexIT professionals always insist on making the landing page lively and exciting, as users will decide in a few seconds whether they will stay or not. As a business owner, you may not have the skills to create a landing page for conversions. Hire professionals like NexIT Digital Marketing to create an optimised landing page.

2. Adding CTAs to the website

Call-to-action buttons like “sign up for free” and “join newsletter” will not give you conversion rates.

NexIT Digital Marketing professionals advise CTA should be “Get 10% off now” and “use this code to get a discount”. Such discounts should be under a good headline that convinces a user to buy.

3. Adding Videos to the Website

We will cover stats here

• Client Testimonials in Video format resulted in 80% conversion rates compared to written reviews.
• Users who choose a Video view of the product/services tend to convert 95% of the time.
• Using Videos on the landing page had a conversion rate of 85%.

The authenticity of the content and trustworthy information on products/ services like demos should be the key. This will reduce the reading time and increase the visual engagement on the page.

4. Regularly testing Website links and Landing Pages

TEST, Test, TEST…NexIT can’t insist enough on this part. NexIT works on monthly conversion rate reports for all clients, highlighting the points to improve. As a business owner, test how your website is working, how the navigation is working and check your checkout payment method.

5. Creating AI Assistance 

Every digital business needs AI assistance to work on its websites and applications. This AI will understand customer behaviour and helps in assisting shopping. Faster user can find what he is looking for; more immediate sales will happen.

For example, if you are looking to buy merchandise in cotton fabric, AI will assist you in finding the right product out of 3000 products by providing the filters. Furthermore, product reviews or best sellers help in sales quickly.

NexIT Strategies to Narrow Conversion Rate

These are just a few pointers to increase the conversion rate. Hire a good Digital Marketing company that can guide you with strategies. NexIT Digital Marketing Company provides customised plans and needs to improve points to the company as our professionals do complete analysis to narrow down the barriers to conversion rate.

NexIT Digital Marketing Company professionals create a Conversion report which includes these points.

1. Pricing of the product as compared to the competition
2. Navigation of the website
3. Website Traffic Analysis
4. Missing / No product image
5. Lack of information and reviews about the product.
6. CTA and load time of website
7. Are you sing secure payment method

Ask your digital marketing companies for detailed analysis, giving a complete picture of conversion rates.

Improve Your Business CRO With NexIT Digital Marketing Melbourne

If your company wants to optimise its CRO, NexIT Digital Marketing Company is happy to help! We are a marketing agency with offices in Melbourne, Adelaide, Perth & NSW, with decades of experience delivering strategic search engine optimisation, SEO services, Web designing services, SMM strategies & Web site services.

How to Boost Business ROI

How to Boost Business ROI

Businesses face significant challenges in increasing Business ROI due to increased competition across all Digital Marketing channels. Every investment is measurable on a digital platform, and every company should understand the analytics, data, numbers & how to measure and improve it.

NexIT Digital Marketing experts insist that optimisation must be done accordingly – Every $ gained for every $ spent on a marketing campaign.

What is Digital Marketing Business ROI?

ROI is the return on investment invested in the marketing of brand products or online services. By calculating the performance of marketing campaigns, you will get the data that helps to understand the marketing tactics that contribute to your business’s growth.

The whole measure happens with accurate numbers/data.

How to Calculate ROI?

ROI = (Gains from Investment – Cost of Investment) / (Cost of Investment)

In terms of Marketing language:

Marketing ROI = (Sales Growth – Marketing Cost) / Marketing Cost

Hypothetically, we will take sales growth as the complete effort of Marketing. However, it is not always essential that all sales growth is because of Marketing; it could be because of a Salesperson or reference etc.

We can refine this formula more:

 Marketing ROI = (Sales Growth – Organic Sales Growth – Marketing Cost) / Marketing Cost

When leveraging marketing ROI formulas, it’s also critical to understand the total business ROI marketing efforts have generated.

At NexIT, we analyse all insights from every platform. Suppose you want a detailed analytical report for business, contact NexIT Digital Marketing company. We provide the support, whether in paid search, organic search, implementing inbound outbound marketing strategies, or supporting content when a new website is being developed. We are just a call away!

What is a Good Business Marketing ROI?

The Thumb Rule for marketing ROI is typically a 5:1 ratio, where every $5 is gained for every $1 spent on a marketing campaign. Furthermore, for exceptional marketing ROI, the ratio is 10:1 ratio. On the other hand, the 2:1 ratio is considered unprofitable and indicates that the marketing strategy or campaign is not working.

NexIT take on this is not by the books but by the analysis of numbers. We believe that an excellent marketing ratio relies on a few factors like the company’s overhead costs, margins and business sector. For some industries, even the 3:1 ratio is good because of the industry type & expenses. NexIT experts say every organisation is different, and it is essential to consider the unique overhead costs, margins, industry factors and standards individual to the sector.

NexIT Tips to Boost Business ROI

1. Goal Setting: Setting ROI goals is one of the primary priorities. Setting goals should follow the S.M.A.R.T. framework – specified, measurable, achievable, relevant, and time-bound. The objective would be to create realistic goals.

2. Costs: Calculating overhead costs is essential as (ROI) is calculated by dividing the profit earned on an investment by the cost of that investment. An actual value of ROI will help to find accurate metrics of strategies.

 

3.Predictive Modelling: Predictive analytics uses AI and machine learning to predict consumers’ future behaviour. It reduces time, cost, and effort. Predictive models analyse past performance to assess how likely a customer will exhibit a specific behaviour in the future.

The strategy that gives maximum ROI

1. Search Engine Optimization (SEO): An essential tool to increase sales.

SEO marketing has an average ROI of 23:1 — that’s 2,300% per cent

One of the significant benefits of SEO is that it constantly runs in the background, silently gaining clients.

2. Email Marketing: It’s one of the most popular ways; however, initially, it requires some investment.

Email marketing has an average ROI of 44:1 — that’s 4,400 per cent

If a business is planning to run an email campaign, it should consider these points:

• Open rate
• Conversions
• Click-through rate (CTR)
• Unsubscribe rate
• Bounce rate
• Leads acquired

3. Social Media Marketing: This strategy talks about sharing content on social media platforms like

• Facebook
• Instagram
• Twitter
• LinkedIn
  

SMM platform has reached leads in a shorter period, and its cost-effective and efficient marketing strategy increases ROI. It’s a bit complex to measure ROI need to keep a few points into account:

• Engagement
• New Subscribers
• Leads
• Conversions

4. Pay Per Click Marketing: PPC model works per click, in which users pay a fee each time they click on the ad. Unlike SEO, PPC is an ongoing result-driven strategy. Once the campaign is over, the ad stops, making the payment per click. The only lasting value was the sales from the ads when they were active last. When done right, it could generate a positive 200% ROI, and 60% of customers click on PPC ads.

Which Digital Marketing Strategy Has the Best ROI?

In conclusion, as per NexIT experts, SEO and Email marketing have the best reputation when it comes to ROI. However, remember that PPC and social media marketing can also achieve positive ROI.

For NexIT, every business is unique, and so are its ROI strategies. Our experts will analyse which method will get maximum ROI considering the business, its users, and the company budget.

ROI should be calculated year-to-year, not monthly because it doesn’t consider specific abnormalities or things like seasonal demands or festivals.

Improve Your Marketing ROI With NexIT Today

If your company is looking to optimise your digital marketing ROI, NexIT Digital Marketing Company is happy to help! We are a marketing agency with offices in Melbourne, Adelaide, Perth & NSW, with decades of experience delivering strategic search engine optimisation, SEO services, Web designing services, SMM strategies & Web site services.

Contact our team of experts today and find out how we can help you get started with your marketing strategy.

How Keyword Clustering Empowers SEO Content

In 2022, strategies have changed, and Google algorithms are continuously updating. All the best digital marketing agencies know how it works, yet the essential question remains: What do users type in the box? How this will enable a search according to shorttail, longtail or some unique combination of keywords?

As Google has stated, 20% of searches are unique every time, so there is no one keyword that people type to search the same service, it changes every time.
Hence, the focus is not only on keywords but creating reader-centric content that answers all the queries. No matter what people type, reader-centric content on your website will be crawled by Google. For instance, NexIT Web Design Services Professionals know how to build content for providing Website Services to a client. Looking for good Digital Marketing or Website design services for the company?

Now the new challenge is how many keywords can one think of to rank a website. Answer: Keyword Clustering

What is Keyword clustering?

Let’s dive into this young and innovative technique. The keyword Clustering technique will be interesting to learn as the research extends to a level where we differentiate keyword clustering from conventional keyword research.

Goal of Keyword Clustering

The goal is to optimise the website with multiple keywords instead focusing on one. Keyword clustering is the process of curating multiple keywords in such a way that contextual meaning remains the same even for multiple users.

This involves enhancing the SEO compatibility of web content by empowering Keyword clustering.

 

For example, if a user is looking to build a website, one will possibly search for following keywords:

1. Web design services Melbourne
2. Web design company
3. Website Design Melbourne
4. Best Website Design Services Melbourne
5. Website services near me. 

Also, if multiple users are looking for same services, they can land on the same page that has used keyword clustering as shown in the image below:

In our first paragraph, we talked about reader-centric content, which resolves all queries because we have used the technique of keyword clustering, which would cover all 5 keywords.

Interestingly the potential user has more chances of landing on your page or site if one has performed keyword clustering in a semantic manner, relevant to the content.

Another simple trick which is called Modification, in this technique key word clustering can be made more efficient by using modifying keywords like “Best Website Design Services Melbourne”, where ‘Best’ is the modifying word.

There are many ways to use Keyword clustering, NexIT Digital Marketing experts recommend using one-time free tool like SEMrush. However, if one is willing to go into detail, one can also look for a paid version.

Concluding now it’s understood how keyword clustering empowers SEO content.

Tips from NexIT SEO services professionals; what should you avoid while doing Keyword clustering?

1. Insufficient research on Customers Question
2. Keyword cannibalization
3. Becoming Victim of not optimising Content
4. Ignoring Competitor’s Research
5. Ignoring keyword competition

Using keyword clusters can help you elevate your SEO content strategy, making your site more Google-friendly and your content more relevant.

Call NexIT Digital Marketing Company, we are your local experts who understand Australian customers and our professionals are ready to assist you with the world’s high-quality Digital Marketing Services at an affordable price in Australia.

Make the Best Choice for Your Company, and we want to make sure every dollar you spend should be an excellent investment for your Business. Our years of experience make us excellent in website services, SEO services, SMM services in Melbourne, Adelaide, Perth & NSW.

Contact Us:  1300 899 259 or Email Us: hello@nexit.com.au

Top 3 Web Designing Trends of 2022 – NexIT Web Design Company