The Use of Artificial Intelligence in Digital Marketing

Introduction of Artificial Intelligence:

Artificial Intelligence (AI) is revolutionizing the digital marketing landscape. It has become an integral part of digital marketing strategies, providing businesses with new and innovative ways to reach their target audience. AI is capable of automating several tasks and providing insights that were once impossible to gather. As a result, companies embrace AI to stay ahead of the competition and remain relevant in the fast-paced digital world.

The Advantages of AI in Digital Marketing

One of the key benefits of AI in digital marketing is automation. AI tools can automate repetitive tasks such as data analysis, email marketing, and social media management. This saves marketers time and resources, allowing them to focus on more creative and strategic tasks. Additionally, AI-powered tools can analyze vast amounts of data, providing insights that would be impossible for a human to gather. These insights can improve marketing campaigns, increase conversions, and drive sales.

AI-Powered Personalization

Another advantage of AI in digital marketing is personalized experiences. AI algorithms can analyze consumer behaviour and preferences to deliver customized experiences. Companies can tailor their messaging, products and services to each consumer. This personalization leads to higher engagement and conversion rates, as consumers are more likely to respond positively to a personalized experience.

 AI-Powered Chatbots

AI-powered chatbots have become a popular tool in digital marketing. Chatbots can handle customer inquiries, and support requests, and provide information, freeing customer service teams to focus on more complex tasks. Additionally, AI chatbots can provide a 24/7 service, ensuring that customers receive a prompt response outside business hours. This improves customer satisfaction and strengthens the company and customer relationship.

Challenges of AI in Digital Marketing

Despite the numerous benefits of AI in digital marketing, some challenges need to be addressed. One of the main challenges is the cost. AI tools can be expensive, making it difficult for small businesses to adopt them. Additionally, there is a shortage of skilled professionals who are able to develop and implement AI tools, which further complicates the adoption process. Furthermore, there are concerns about privacy and security, as AI algorithms process vast amounts of personal data. Companies need to implement robust data protection measures to mitigate these risks.

Conclusion

In conclusion, AI is transforming digital marketing, providing businesses with new and innovative ways to reach their target audience. From automation and personalized experiences to AI-powered chatbots, AI is helping companies improve their marketing campaigns and drive sales. However, companies must be mindful of the challenges associated with AI adoption, including cost, skill shortages, and privacy and security risks. By embracing AI and addressing these challenges, companies can stay ahead of the competition and remain relevant in the fast-paced digital world.

I hope this blog post provides valuable information on the use of artificial intelligence in digital marketing and is helpful to you. Please let me know if you have any further questions or need any changes.

Want to improve your company’s Digital Marketing strategy?

In digital marketing, lead generation identifies, attracts, and transforms online users into qualified users. NexIT Website Services Melbourne experts will analyse your website and help you through effective lead-generation strategies. Our website service team has strategies for content optimisation.

Whether you need Website Services/Website Design Services, SEO services, or SMM services in Melbourne, Adelaide, Perth & NSW, Call NexIT Digital Marketing Company Melbourne, your local experts who understand Australian customers.

Make the Best Choice for Your Company, and make sure every dollar spent should be an excellent investment for your Business.

Contact Us:  1300 899 259 or Email Us: hello@nexit.com.au

Track your website performance with NexIT Solutions

Fundamental Truths About SEO for Business

Fundamental Truths About SEO for Business

The latest myth we heard is that SEO is dead. We don’t want to do SEO for Business. Let’s understand fundamental truths about SEO for Business.

 

A bend in the road doesn’t mean the end of the road. Similarly, a change in algorithm doesn’t mean SEO is dead. It simply means it’s dead for your business, and it’s time to change SEO strategies for your business.

 

 Many myths like this arose because of ignorance, fear and shortcuts. Let’s have a deep understanding of fundamental truths about SEO for Business. SEO, is like a good diet for weight loss, not seven days diet of eating only three veggies a day.

Debunking SEO Myths

1. Good SEO = More visitors = More Profit
2. Good SEO = One Time project
3. Good SEO = Beating the competition
4. Good SEO = Specific Keywords Ranking is enough
5. Good SEO = Big Quantity of Backlinks

1. #Misconception 1- Good SEO = More visitors = More Profiting Text Here

Let’s understand this way; more visitors don’t mean more profit as every visitor doesn’t buy. Statistics say most websites have 1-2 % conversion rates from their website traffic, So if 100 visitors see your product page, odds are only 1-2 are potential users.

 

What are the other 97-99% doing? Clicking away without buying.

 

#NexIT Tip– Focus on user experience. Think why Google is the best search engine because its primary focus is to enhance the user experience in searching these queries every time they visit. Here debunking one of the most common misconceptions and trying to understand better fundamental truths about SEO for Business.

2. #Misconception 2- Good SEO = One Time project

NexIT, as a Digital Marketing company in Melbourne, comes across such misconceptions a lot. Let’s have another fundamental truth about SEO .Our NexIT experts say it’s more of a mindset due to a lack of knowledge. SEO is not a destination. It’s a continuous journey of Improvement and change in strategies due to some roadwork. Here road work refers to the Google algorithm, which keeps changing to find the best route to travel. Set SEO goals. Ask your Digital Marketing Company for SEO reports. This will help you analyse for continuous improvement.

 

#NexIT Tip– Invest in a good Digital marketing agency like NexIT Digital Marketing company Melbourne which will set goals for Business. Every business is unique, so its strategies should be. Stay ahead of your competitors with SEO as a continuous improvement process.

3. #Misconception 3- Good SEO = Same old Website

One of the major misconceptions NexIT Web design Services experts face is that they are hesitant to update their website. But it’s critical to update the website like any service a car needs for good mileage and a happy journey. It’s crucial to maintain your website regularly and keep testing it. NexIT website services professionals understand website redesign SEO and have successfully taken care of many such projects.

#NexIT Tip– Hire a good professional who understands website maintenance and redesign without disturbing URLs, internal linking, and other significant technical elements to be taken seriously. Because, in any case, we don’t want to lose established ranking.

A few modern user’s expectations from a website are:

• Easy Navigation and secure payment method
• Responsive design
• Fast Loading time
• Relevant content

Invest in a reliable like NexIT Website services available 24 hours and maintain your website with its ranking with every change in the algorithm on search engines.

4. #Misconception 4- Good SEO = Specific Keywords Ranking is enough

This is one of those SEO myths that was once true but is no longer relevant due to increased competition. The google update of a Hummingbird in 2013 affected ranking positively, making search more relevant to the search engine queries. Hummingbird brought the conversational search to Google, which meant users could type questions using natural language, and Google’s algorithm would understand what they were looking for.

After all, every user is unique so is their search for the same query. Specific keywords would not be enough for your website to stand against competitors.

 

So, what is the solution?

 

#NexIT Tip– Keyword stuffing. If specific keywords are good, then using more keywords is just right.

The trick here is to use keyword stuffing wisely in your website/ blog content. So in any way a user looks for a query search engine could crawl your business.

5. #Misconception 5- Good SEO = Big Quantity of Backlinks

In today’s scenario, this is a myth; a long back, it was the truth. What matters is qualitative linking, like a vote of confidence. With today’s update to the algorithm, search engines have the attitude to understand the intention of the linking.

For example, It would be irrelevant to link a digital marketing blog to a health website.

Understand that Google will always trust the link that readers are trusting.

 

#NexIT Tip– NexIT professional’s advice on creating linking on your local guide like local directories, Yelp, Yellow pages etc. Focus on Qualitative links, not quantitively links

When in doubt, remember to contact NexIT Digital Marketing company in Melbourne. We will analyse your current strategies and your competitors. We are a marketing agency with offices in Melbourne, Adelaide, Perth & NSW, with decades of experience delivering strategic search engine optimisation, SEO services, Web designing services, SMM strategies & Web site services.

How to Optimise CRO (Conversion Rate Optimisation)?

How to Optimise CRO (Conversion Rate Optimisation)?

Many companies struggle with CRO (Conversion Rate Optimisation) as they don’t understand how CRO works. Even many marketing agencies make this mistake by focusing on web traffic with the hope that it will lead to qualified leads. That’s not even half of the battle.

NexIT Digital Marketing company insists on understanding CRO and how one can use its power to boost conversion rate by improving its CRO.

What is CRO?

Conversion rate optimisation (CRO) is the structured methodology of encouraging the percentage of potential users to purchase a product, subscribe to the service, or click on a link to buy. To simplify, it refers to optimising the website’s landing page to increase conversions.

You want to increase CRO and the company’s profitability by attracting exemplary visitors who convert into loyal customers. In that case, NexIT Digital Marketing professionals suggest optimising overall Marketing Strategies. Call NexIT today because one boosts the business profitability with the right strategies without making any more expenses.

How to calculate the conversion rate?

Why Conversion rate is important?

1. Google rewards conversion rates.
2. Continuous Improvement is rewarding.
3. Rewarding Customer loyalty.

How to Optimise Conversion Rates – 5 Strategies

1. Create a Dedicated Landing page

NexIT professionals always insist on making the landing page lively and exciting, as users will decide in a few seconds whether they will stay or not. As a business owner, you may not have the skills to create a landing page for conversions. Hire professionals like NexIT Digital Marketing to create an optimised landing page.

2. Adding CTAs to the website

Call-to-action buttons like “sign up for free” and “join newsletter” will not give you conversion rates.

NexIT Digital Marketing professionals advise CTA should be “Get 10% off now” and “use this code to get a discount”. Such discounts should be under a good headline that convinces a user to buy.

3. Adding Videos to the Website

We will cover stats here

• Client Testimonials in Video format resulted in 80% conversion rates compared to written reviews.
• Users who choose a Video view of the product/services tend to convert 95% of the time.
• Using Videos on the landing page had a conversion rate of 85%.

The authenticity of the content and trustworthy information on products/ services like demos should be the key. This will reduce the reading time and increase the visual engagement on the page.

4. Regularly testing Website links and Landing Pages

TEST, Test, TEST…NexIT can’t insist enough on this part. NexIT works on monthly conversion rate reports for all clients, highlighting the points to improve. As a business owner, test how your website is working, how the navigation is working and check your checkout payment method.

5. Creating AI Assistance 

Every digital business needs AI assistance to work on its websites and applications. This AI will understand customer behaviour and helps in assisting shopping. Faster user can find what he is looking for; more immediate sales will happen.

For example, if you are looking to buy merchandise in cotton fabric, AI will assist you in finding the right product out of 3000 products by providing the filters. Furthermore, product reviews or best sellers help in sales quickly.

NexIT Strategies to Narrow Conversion Rate

These are just a few pointers to increase the conversion rate. Hire a good Digital Marketing company that can guide you with strategies. NexIT Digital Marketing Company provides customised plans and needs to improve points to the company as our professionals do complete analysis to narrow down the barriers to conversion rate.

NexIT Digital Marketing Company professionals create a Conversion report which includes these points.

1. Pricing of the product as compared to the competition
2. Navigation of the website
3. Website Traffic Analysis
4. Missing / No product image
5. Lack of information and reviews about the product.
6. CTA and load time of website
7. Are you sing secure payment method

Ask your digital marketing companies for detailed analysis, giving a complete picture of conversion rates.

Improve Your Business CRO With NexIT Digital Marketing Melbourne

If your company wants to optimise its CRO, NexIT Digital Marketing Company is happy to help! We are a marketing agency with offices in Melbourne, Adelaide, Perth & NSW, with decades of experience delivering strategic search engine optimisation, SEO services, Web designing services, SMM strategies & Web site services.

How to Boost Business ROI

How to Boost Business ROI

Businesses face significant challenges in increasing Business ROI due to increased competition across all Digital Marketing channels. Every investment is measurable on a digital platform, and every company should understand the analytics, data, numbers & how to measure and improve it.

NexIT Digital Marketing experts insist that optimisation must be done accordingly – Every $ gained for every $ spent on a marketing campaign.

What is Digital Marketing Business ROI?

ROI is the return on investment invested in the marketing of brand products or online services. By calculating the performance of marketing campaigns, you will get the data that helps to understand the marketing tactics that contribute to your business’s growth.

The whole measure happens with accurate numbers/data.

How to Calculate ROI?

ROI = (Gains from Investment – Cost of Investment) / (Cost of Investment)

In terms of Marketing language:

Marketing ROI = (Sales Growth – Marketing Cost) / Marketing Cost

Hypothetically, we will take sales growth as the complete effort of Marketing. However, it is not always essential that all sales growth is because of Marketing; it could be because of a Salesperson or reference etc.

We can refine this formula more:

 Marketing ROI = (Sales Growth – Organic Sales Growth – Marketing Cost) / Marketing Cost

When leveraging marketing ROI formulas, it’s also critical to understand the total business ROI marketing efforts have generated.

At NexIT, we analyse all insights from every platform. Suppose you want a detailed analytical report for business, contact NexIT Digital Marketing company. We provide the support, whether in paid search, organic search, implementing inbound outbound marketing strategies, or supporting content when a new website is being developed. We are just a call away!

What is a Good Business Marketing ROI?

The Thumb Rule for marketing ROI is typically a 5:1 ratio, where every $5 is gained for every $1 spent on a marketing campaign. Furthermore, for exceptional marketing ROI, the ratio is 10:1 ratio. On the other hand, the 2:1 ratio is considered unprofitable and indicates that the marketing strategy or campaign is not working.

NexIT take on this is not by the books but by the analysis of numbers. We believe that an excellent marketing ratio relies on a few factors like the company’s overhead costs, margins and business sector. For some industries, even the 3:1 ratio is good because of the industry type & expenses. NexIT experts say every organisation is different, and it is essential to consider the unique overhead costs, margins, industry factors and standards individual to the sector.

NexIT Tips to Boost Business ROI

1. Goal Setting: Setting ROI goals is one of the primary priorities. Setting goals should follow the S.M.A.R.T. framework – specified, measurable, achievable, relevant, and time-bound. The objective would be to create realistic goals.

2. Costs: Calculating overhead costs is essential as (ROI) is calculated by dividing the profit earned on an investment by the cost of that investment. An actual value of ROI will help to find accurate metrics of strategies.

 

3.Predictive Modelling: Predictive analytics uses AI and machine learning to predict consumers’ future behaviour. It reduces time, cost, and effort. Predictive models analyse past performance to assess how likely a customer will exhibit a specific behaviour in the future.

The strategy that gives maximum ROI

1. Search Engine Optimization (SEO): An essential tool to increase sales.

SEO marketing has an average ROI of 23:1 — that’s 2,300% per cent

One of the significant benefits of SEO is that it constantly runs in the background, silently gaining clients.

2. Email Marketing: It’s one of the most popular ways; however, initially, it requires some investment.

Email marketing has an average ROI of 44:1 — that’s 4,400 per cent

If a business is planning to run an email campaign, it should consider these points:

• Open rate
• Conversions
• Click-through rate (CTR)
• Unsubscribe rate
• Bounce rate
• Leads acquired

3. Social Media Marketing: This strategy talks about sharing content on social media platforms like

• Facebook
• Instagram
• Twitter
• LinkedIn
  

SMM platform has reached leads in a shorter period, and its cost-effective and efficient marketing strategy increases ROI. It’s a bit complex to measure ROI need to keep a few points into account:

• Engagement
• New Subscribers
• Leads
• Conversions

4. Pay Per Click Marketing: PPC model works per click, in which users pay a fee each time they click on the ad. Unlike SEO, PPC is an ongoing result-driven strategy. Once the campaign is over, the ad stops, making the payment per click. The only lasting value was the sales from the ads when they were active last. When done right, it could generate a positive 200% ROI, and 60% of customers click on PPC ads.

Which Digital Marketing Strategy Has the Best ROI?

In conclusion, as per NexIT experts, SEO and Email marketing have the best reputation when it comes to ROI. However, remember that PPC and social media marketing can also achieve positive ROI.

For NexIT, every business is unique, and so are its ROI strategies. Our experts will analyse which method will get maximum ROI considering the business, its users, and the company budget.

ROI should be calculated year-to-year, not monthly because it doesn’t consider specific abnormalities or things like seasonal demands or festivals.

Improve Your Marketing ROI With NexIT Today

If your company is looking to optimise your digital marketing ROI, NexIT Digital Marketing Company is happy to help! We are a marketing agency with offices in Melbourne, Adelaide, Perth & NSW, with decades of experience delivering strategic search engine optimisation, SEO services, Web designing services, SMM strategies & Web site services.

Contact our team of experts today and find out how we can help you get started with your marketing strategy.

How to Generate Qualified Leads Through Digital Marketing

For any business lead generation, getting more traffic, increasing the conversion rate on the website and boost in the sale is always a challenge. NexIT Digital Marketing professionals have the right experience generating qualified leads through digital funnels. Creating content that answers all user’s queries and builds trust.

Establish your Leadership through Content Marketing

“CONTENT IS THE KING”

Content marketing is not something revolutionary, or new. Since evolution humans have been communicating messages through content in form of images, text, and wall paintings. Now a days, it is easy to share a brand story or to sell services through video, image & storytelling. Our Digital Marketing service experts believe in the old saying “Back bone of all these tools is content which is King of Marketing”.

Need more Leads through Digital Marketing?

Get in touch with NexIT Digital Marketing experts to know how to get qualified leads and nurture them to customers. Our professional team customise strategies as per industry and business nature. As every business and its users are unique.

Does Content Marketing Generate Leads?

Yes, 85% of b2b marketers rely on Content Marketing.

Because you can generate a ton of qualified leads as you will attract only qualified visitors who are interested in your business and convert them into leads.

If you’d like to speak with NexIT Digital Marketing company’s content marketing specialist, you can reach us at 1300 899 259.

What Is lead generation for a business?

Lead generation is the process of attracting prospects to a business to cultivate potential customers for a business’s products or services.

How leads generation works?

This process involves few steps:

Attract

Convert

Close

Delight

How to develop a lead-generating content strategy?

Content Marketing will land leads on business page.

Top 3 strategies by NexIT Digital Marketing Services Experts:

Setting Goals:

The first step of content marketing is being honest with your Marketing goals. The objective of the goal should be very clear and specific. Our Digital Marketing Services experts recommend using a SMART goal.

This acronym stands for:

Specific – What do I want to accomplish?

Measurable– What metrics to be used to measure goals?

Achievable– What tools/skills you need to achieve goals?

Relevant-Does this goal align with company’s objective?

Time-based– Did you set goals deadline?

For example: Let’s set a goal to increase leads by 15% by next quarter. Furthermore, when you put this goal in SMART goal-setting strategy it can be tracked, measured, and worked towards.

Digital Marketing SMM Lead Magnets:

NexIT SMM experts recommend using social media platforms like FB, Instagram & YouTube for qualified leads. To create magnetic leads content should be on point.

For Example: If one is professional makeup artist and want leads to register in your online course, video or purchase your book, you can create videos or reels for FB and Insta have YT channel for short videos. As discussed, make sure your content is spot on and in less than 10 seconds the video must create an impression to attract potential audience. Lead generation through content marketing is effective only when choosing the right content with the potential target audience at right platform on SMM (social media).

Long Tail Keywords:

NexIT web design company professionals understand the importance of keyword clustering in the content. In the previous blog, it is discussed in detail “How Keyword Clustering Empowers SEO Content”

It is critical because most of the traffic attracted by content marketing will come from search engines like Google, Yahoo, Bing etc. Powerful updated content will keep on generating new leads for your business, and a solid content marketing strategy is key to achieving Lead goals for the business. Hire a good Website Design Services company that understands your goals and can bring qualified leads.

Want to improve your company’s Digital Marketing strategy?

In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into qualified users. NexIT Website Services Melbourne experts will analyse your website and help you through effective lead generation strategies. Our website service team has strategies for content optimisation.

Whether you need Website Services/Website Design Services, SEO services, or SMM services in Melbourne, Adelaide, Perth & NSW, Call NexIT Digital Marketing Company, your local experts who understand Australian customers.

Make the Best Choice for Your Company, and make sure every dollar spent should be an excellent investment for your Business.

Contact Us:  1300 899 259 or Email Us: hello@nexit.com.au

Track your website performance with NexIT Solutions

How to use Local SEO to your Advantage

Best restaurant near me…

Best local digital marketing company…

Best cakes shop near me…

Best electrician near me…

Best web design company near me…

Your potential customers/buyers are always looking for best products and services locally (near or close by) and they want answers fast as they don’t want to scroll to the next page.

Question is “Will your business show up in first few searches when your local customer is looking for you?

Before you understand SEO, it is important to understand what local search means.

When we write Melbourne in our searches for SMM services company in Melbourne, the local search refers to the process of trying to optimize visibility locally.

How to boost your local SEO and improve your ranking

1. GMB (Google My Business): Update your GMB with all the information related to business. As you can find out few key pointers in the image below:

• NexIT’s full business name is mentioned
• NexIT’s full Office address with postal code
• NexIT’s exact map location
• NexIT’s Business category (Digital Marketing Company, Melbourne| Web design Company Melbourne)
• The phone number and hours
• Opting for the Message feature for the business “Request a Quote”. This feature will make searchers to connect with businesses. As this feature will enable only potential customers to reach out for services.
• NexIT digital Marketing company has uploaded its office photos.

NexIT Digital Marketing Company Melbourne | Web Design company has successfully optimized their GMB profile that’s why we are ranked no 1 on google.

2. Audit your website: Including those sparkling happy reviews from customers not only optimize GMB but also encourage customers to build trust and visit your website.

Your website should have a 3-second rule to improve user experience and decrease bounce rate. This is one of the critical factors for google’s ranking.

 

3. Mobile SEO: Mobile SEO improves the overall experience of your website. Adding call buttons on your mobile view and GMB listing will create a difference when you are just a click away from your customers.

You can always test website performance on mobile using Google Mobile-Friendly Test. This will show how your website will appear on mobile view.

4. Voice search Optimization: Hey Siri, Ok Google, Hi Alexa, this technology made people search for local services by speaking to devices. Therefore, in local SEO it is essential to optimize how customers are asking questions to find their local services. Experts say long-tail keywords are good as they are unique and less competitive, remember customers tend to use longtail keywords while making a voice search request.

5. Link Building: Link Building matters for local SEO because it is a method of building relevant links to local business websites. This includes publishing valuable content for your customers which helps in boosting organic traffic and it is an effective way to boost ranking.

Stop Searching Best SEO services or SEO Company Melbourne, Call NexIT Digital Marketing company, we are your local experts who understand Australian customers and our professionals are ready to assist you with the world’s high-quality Digital Marketing Services at an affordable price in Australia.

 

Make the Best Choice for Your Company, and we want to make sure every dollar you spend should be an excellent investment for your Business. Our years of experience make us excel in website services, and SEO services SMM services in Melbourne, Adelaide, Perth & NSW.

 

Contact Us:  1300 899 259 or Email Us: hello@nexit.com.au

Web Development: An Influential Tool for Business Growth- NexIT Digital Marketing Company

Web Development: An Influential Tool for Business Growth- NexIT Digital Marketing Company

YES! Your Business does need a professional, reliable, responsive and a user-friendly website.

While social media is important in today’s digital world, website presence is imperative for business growth, else digital marketing strategies to grow your business will go in vain.

We have been asking the wrong question for a decade now. The clients who hire our website services often ask; Do I really need a website? I only have a Small Business. NexIT professionals’ guides everyone to think and ask the right question for the future of your business. Question we should be asking; How to understand the behaviour of modern customers and develop web solutions that can produce optimum results and traffic?

The fact is that the technology changes every day. Nowadays we talk about crypto, bitcoin and we have started living in a Metaverse revolution, while we don’t fully understand its functionality. There are millions of websites who are struggling to win google rank and attention of its customers as the clients do not understand their website’s functionality & potential.

How are you going to beat the millions of competitors and stand out?

NexIT believes that your business success is in being user friendly, relevant and unique.

 

The ideal approach is to search for emerging web development trends and execute them sooner rather than later. NexIT website design team keeps a closer eye on the new trends and accordingly guides the clients to implement them timely to achieve best results.

Reasons why NexIT professionals believe you should have a website for your business:

1.       People need to find you on Google (SEO)

2.       Increased credibility & build trust (Awareness)

3.       24/7 Marketing (Customer Engagement)

4.       Cost Effective Advertisement tool (Traffic)

5.       Helps with product marketing (Content Marketing)

Alongside the above-mentioned reasons, the ideal methodology is to also search for new trends for web improvement patterns and execute them.

Stop Searching Best Web design services or Website services Melbourne or, Call NexIT Digital Marketing agency, we your local experts who understand Australian customer and our professionals are ready to assist you with world’s high-quality Website Design Services & SMM Services at affordable price in Australia.

Make the Best Choice for Your Company, and we want to make sure every dollar you spend should be an excellent investment for your Business. Our years of experience makes us excel in website services, SEO services SMM services in Melbourne, Adelaide & Perth.

Contact Us:  1300 899 259 or Email Us: hello@nexit.com.au

Track your website performance with NexIT Solutions

What, why and how of Digital Marketing from NexIT Solutions?

What, why and how of Digital Marketing from NexIT Solutions

What is Digital Marketing to a business?

Digital marketing refers to any promotion technique conducted via electronic sources. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers.

There are as many specializations within digital marketing as there are ways of interacting using digital media.

·   Search engine optimization

·   Content marketing

·   Social media marketing

·   Pay-per-click marketing

·   Affiliate marketing

·   Email marketing

The more you embrace the possibilities of digital marketing with NexIT, the more you’ll be able to realize your true business growth potential.

Why is Digital Marketing important for a business?

According to Content Marketing Institute, 76% of B2C marketers & 88% of B2B marketers are currently using content marketing strategies like video or written blogs to engage their target audience.

Why are businesses using SMM platforms or selling their products online?

2.14 billion consumers use online social media platforms as per a 2021 stats report. One of the primary reasons is the experience that businesses can provide to their customers. In other words, ordering products or services is becoming more and more like shopping in person and how the small and medium-sized businesses offer extra features like easy returns and a customised shopping experience is saving cost and time.

 

With remarketing ads, email and text marketing, and social media one can be in front of their audience while using various apps on their mobile phones.

How is success achieved through Digital Marketing for a business?

One can grow their audience as per budget and requirement. At NexIT, we help our clients reach the perfect target clientele on a local, national or international stage while achieving results. Digital Marketing allows the expansion of the business into a new area and location without any terrestrial hurdles.

For small and medium businesses, the capital resources are limited for spending on different marketing channels like TV advertisements, billboards and print ads are effective but very expensive.

 

This is where Digital Marketing plays a significant role, through Facebook & Instagram ad campaigns and other digital platform ads, which do not require huge capital and can take your business to a broader targeted audience at a lower cost.

Get started today with NexIT Solutions.

Do you want to see what Digital Marketing Company can do for your business? NexIT Digital Marketing Melbourne Experts will help you to discover the power of online marketing customised exclusively for your business. Get in touch today.

Contact Us: 1300 899 259 or Email Us: hello@nexit.com.au

Track your Website Performance with NexIT

Contact us for free Analysis

Simple Ways To Optimize Your Website For SEO

Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue! 

Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.

Know Your Digital Goals

The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?

Get Specific

A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.

• Does the channel reach my intended audience?
• Is the channel sustainable and affordable within my company’s marketing budget?
• Will I be able to measure the success of the channel?
• Does the channel allow me to express my brand’s intended message?
• Do the channels I’m considering work together to convey my message?

Always Remember Your Goals!

Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.

Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.

Denis Robinson

As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!