What are the Benefits of Influencer Marketing for your Business?
Influencer marketing has been a rapidly growing trend in the digital marketing world for the past few years. By partnering with influencers who have a large following on social media platforms, businesses can reach a wider audience, increase brand awareness, and drive more sales. Influencer marketing is worth considering if you’re looking for ways to boost your marketing efforts and drive more traffic to your website. In this blog, we’ll explore some of the critical benefits of influencer marketing for businesses, focusing on the services offered by NexIT Digital Marketing Services, Melbourne.
What is Influencer Marketing?
Influencer marketing is a type of marketing that involves partnering with individuals who have a large following on social media platforms. These individuals, known as influencers, can help businesses reach a wider audience, increase brand awareness, and drive more sales. Influencer marketing works by leveraging the trust and credibility that influencers have built with their followers. By partnering with an influencer, a business can tap into that trust and credibility, making reaching potential customers more accessible and driving more sales. If you’re looking for a trusted and experienced influencer marketing partner, consider reaching out to NexIT Digital Marketing Services, Melbourne.
Benefits of Influencer Marketing for Businesses:
Increased Reach and Awareness
One of the most significant benefits of influencer marketing is the ability to reach a wider audience. Influencers have a large following on social media platforms, which businesses can leverage to help enterprises to get new customers and increase brand awareness. By partnering with an influencer, a company can tap into the influencer’s social media presence and reach a much larger audience than it could get. If you’re looking for a partner to help reach your target audience and increase brand awareness, consider reaching out to NexIT Digital Marketing Services, Melbourne.
Improved Engagement and Trust
It can also help businesses improve engagement and build trust with their target audience. Influencers have built a strong relationship with their followers by providing valuable content and engaging with them regularly. By partnering with an influencer, a business can tap into that relationship and engage with potential customers more meaningfully, which can help build trust with its target audience and drive more sales. It can also help businesses improve engagement and build trust with their target audience. If you’re looking for a partner to help you improve engagement and build trust with your target audience, consider reaching out to NexIT Digital Marketing Services, Melbourne.
Cost-Effective Marketing Strategy
Influencer marketing can be a cost-effective marketing strategy for businesses, especially compared to traditional advertising forms. They can deliver more impactful results because they are more targeted and focused on reaching a specific audience, making it easier for businesses to get more bang for their buck. If you’re looking for a cost-effective marketing partner, consider contacting NexIT Digital Marketing Services, Melbourne.
Better Return on Investment (ROI)
By partnering with influencers with a large following and a high level of engagement, businesses can reach a wider audience and drive more sales businesses to achieve a better return on investment (ROI) than other marketing strategies. Companies can adjust their marketing budget to help gain a better ROI compared to different marketing strategies, making influencer marketing an attractive option for businesses looking to maximise. If you’re looking for a partner to help you achieve a better ROI on your marketing efforts, consider contacting NexIT Digital Marketing Services, Melbourne.
Conclusion
In conclusion, influencer marketing is a powerful tool for businesses looking to reach a wider audience, increase brand awareness, and drive more sales. With the help of NexIT Digital Marketing Services, Melbourne, companies can take advantage of the many benefits of influencer marketing and reach their marketing goals cost-effectively and effectively. Influencer marketing is a strategy worth considering whether you’re a small business looking to gain a local audience or a large corporation looking to expand your reach. So why wait? Reach out to NexIT Digital Marketing Services, Melbourne, today and start reaping the benefits of influencer marketing for your business!
Make the Best Choice for Your Company, and make sure every dollar spent should be an excellent investment for your Business.
Contact Us: 1300 899 259 or Email Us: hello@nexit.com.au
The Use of Artificial Intelligence in Digital Marketing
Introduction of Artificial Intelligence:
Artificial Intelligence (AI) is revolutionizing the digital marketing landscape. It has become an integral part of digital marketing strategies, providing businesses with new and innovative ways to reach their target audience. AI is capable of automating several tasks and providing insights that were once impossible to gather. As a result, companies embrace AI to stay ahead of the competition and remain relevant in the fast-paced digital world.
The Advantages of AI in Digital Marketing
One of the key benefits of AI in digital marketing is automation. AI tools can automate repetitive tasks such as data analysis, email marketing, and social media management. This saves marketers time and resources, allowing them to focus on more creative and strategic tasks. Additionally, AI-powered tools can analyze vast amounts of data, providing insights that would be impossible for a human to gather. These insights can improve marketing campaigns, increase conversions, and drive sales.
AI-Powered Personalization
Another advantage of AI in digital marketing is personalized experiences. AI algorithms can analyze consumer behaviour and preferences to deliver customized experiences. Companies can tailor their messaging, products and services to each consumer. This personalization leads to higher engagement and conversion rates, as consumers are more likely to respond positively to a personalized experience.
AI-Powered Chatbots
AI-powered chatbots have become a popular tool in digital marketing. Chatbots can handle customer inquiries, and support requests, and provide information, freeing customer service teams to focus on more complex tasks. Additionally, AI chatbots can provide a 24/7 service, ensuring that customers receive a prompt response outside business hours. This improves customer satisfaction and strengthens the company and customer relationship.
Challenges of AI in Digital Marketing
Despite the numerous benefits of AI in digital marketing, some challenges need to be addressed. One of the main challenges is the cost. AI tools can be expensive, making it difficult for small businesses to adopt them. Additionally, there is a shortage of skilled professionals who are able to develop and implement AI tools, which further complicates the adoption process. Furthermore, there are concerns about privacy and security, as AI algorithms process vast amounts of personal data. Companies need to implement robust data protection measures to mitigate these risks.
Conclusion
In conclusion, AI is transforming digital marketing, providing businesses with new and innovative ways to reach their target audience. From automation and personalized experiences to AI-powered chatbots, AI is helping companies improve their marketing campaigns and drive sales. However, companies must be mindful of the challenges associated with AI adoption, including cost, skill shortages, and privacy and security risks. By embracing AI and addressing these challenges, companies can stay ahead of the competition and remain relevant in the fast-paced digital world.
I hope this blog post provides valuable information on the use of artificial intelligence in digital marketing and is helpful to you. Please let me know if you have any further questions or need any changes.
Want to improve your company’s Digital Marketing strategy?
In digital marketing, lead generation identifies, attracts, and transforms online users into qualified users. NexIT Website Services Melbourne experts will analyse your website and help you through effective lead-generation strategies. Our website service team has strategies for content optimisation.
Whether you need Website Services/Website Design Services, SEO services, or SMM services in Melbourne, Adelaide, Perth & NSW, Call NexIT Digital Marketing Company Melbourne, your local experts who understand Australian customers.
Make the Best Choice for Your Company, and make sure every dollar spent should be an excellent investment for your Business.
Contact Us: 1300 899 259 or Email Us: hello@nexit.com.au
What are the Roles of ChatGPT and AI in Digital Marketing?
Artificial Intelligence (AI) has revolutionized the way businesses operate, and digital marketing is no exception. In recent years, AI is being integrated into various aspects of digital marketing, providing companies with new opportunities to reach and engage with their target audience. One of the most notable AI technologies that has been making waves in the digital marketing world is OpenAI’s ChatGPT. At NexIT Digital Marketing Service in Melbourne, we are using this technology to help our clients achieve their digital marketing goals.
ChatGPT is a cutting-edge language generation model that uses deep learning algorithms to generate human-like responses to text in puts. This technology has the potential to transform the way companies interact with their customers, providing them with highly personalized and accurate responses to their questions and queries. With NexIT Digital Marketing Service, Melbourne, you can leverage this technology to enhance your digital marketing efforts.
The Rise of AI in Digital Marketing with NexIT Digital Marketing Service, Melbourne
The use of AI in digital marketing has been growing rapidly in recent years, driven by the increasing demand for more personalized and relevant customer experiences. AI technologies such as machine learning, natural language processing (NLP), and computer vision are being used to analyze vast amounts of data to better understand consumer behavior and preferences. This data is then used to inform targeted marketing strategies and deliver highly personalized experiences to customers. At NexIT Digital Marketing Service, Melbourne, we are using these technologies to help our clients stay ahead of the curve in the digital marketing landscape.
One of the key benefits of using AI in digital marketing is the ability to automate various tasks, freeing up time and resources for more strategic and creative work. AI can be used to automate tasks such as data analysis, customer segmentation, and personalized marketing campaigns, allowing companies to scale their marketing efforts while delivering better results. With NexIT Digital Marketing Service, Melbourne, you can enjoy these benefits and more.
How ChatGPT is Revolutionizing Digital Marketing with NexIT Digital Marketing Service, Melbourne
ChatGPT is revolutionizing the way companies interact with their customers by providing highly personalized and accurate responses to their questions and queries. This technology is being used to power chatbots, which are becoming increasingly popular as a way for companies to engage with their customers in real-time. At NexIT Digital Marketing Service, Melbourne, we are using this technology to help our clients enhance their customer engagement and improve their overall digital marketing performance.
Chatbots powered by ChatGPT can handle a wide range of tasks, from answering frequently asked questions to providing product recommendations and even processing orders. This technology provides companies with the ability to deliver highly personalized experiences to their customers, regardless of the time or location. With NexIT Digital Marketing Service, Melbourne, you can leverage this technology to achieve your digital marketing goals.
The Future of ChatGPT and AI in Digital Marketing with NexIT Digital Marketing Service, Melbourne
The future of ChatGPT and AI in digital marketing is incredibly exciting, with many new and innovative applications yet to be discovered. As AI technologies continue to evolve, we can expect to see even more sophisticated and highly personalized experiences being delivered to customers. At NexIT Digital Marketing Service, Melbourne, we are closely monitoring these trends and staying ahead of the curve to provide our clients with the best possible digital marketing solutions.
One of the key trends that we can expect to see in the future is the further integration of ChatGPT and AI into various aspects of digital marketing. This will likely include the use of ChatGPT for personalized content creation and the use of AI for predictive analytics, which will allow companies to make more informed decisions about their marketing strategies. Additionally, we can expect to see the development of new AI technologies that will provide even greater insights into consumer behavior and preferences, leading to even more sophisticated and effective marketing campaigns.
Another trend we can expect to see is the integration of ChatGPT into other marketing channels, such as email and social media. This will provide companies with the ability to deliver highly personalized experiences to their customers across multiple touchpoints, further enhancing their overall customer engagement and loyalty.
Conclusion with NexIT Digital Marketing Service, Melbourne
In conclusion, the integration of ChatGPT and AI in digital marketing is revolutionizing the way companies interact with their customers. These technologies provide companies with the ability to deliver highly personalized and relevant experiences, helping them to achieve their digital marketing goals and stay ahead of the curve in the rapidly evolving digital marketing landscape. At NexIT Digital Marketing Service, Melbourne, we are at the forefront of these trends, providing our clients with the latest and most effective digital marketing solutions. If you are looking to enhance your digital marketing efforts, contact us today to learn more about how we can help.
What are the Top Social Media Trends for 2023?
2022 is ending. What should 2023 be looking for Businesses?
With the gradual decline of Meta, Twitter is in the mid of a chaotic management shift, and TikTok, with 1 billion users in 2022 getting more popular among the young generation than Facebook.
Then, what are the top Social Media trends that matter for Businesses in 2023?
- Authenticity is the key – “TRUST”.
- Social Commerce
- Personalised ads on social media
- Augmented Reality and Virtual Reality
- Short Videos
Let’s dive into these trends in detail:
- Authenticity is the key – “TRUST”. Being authentic means genuine followers of the business/brand authenticity. Focus on content strategy like:
- What makes the brand stand out?
- What are brand values?
- What are brand policies?
One must have intention, authenticity, and effort in the brand. Humanise the brand rather than looking for ROI and business growth as everything. Create an intention to serve the environment by either using eco products or recycled products. An effort to make processes for employees and customers easy like an easy returns policy. The authenticity of reviewing the products and taking responsibility for services or products.
- Social Commerce – eMarketer anticipates that the social commerce industry will be worth $80 billion by 2025. Want to taste the cake of ROI, then establish your e-commerce store before 2023. Multichannel online selling is a strategy to consider. Not all sets of products fit across all channels; different catalogues for different channels work better.
On search engines, people look for specific products/services on social media and look for inspiration to buy them.
For Apparel and Accessories, the best platforms would be
- Facebook Marketplace
- Google Shopping
- Amazon
- YouTube (Influencers)
For furniture, the best platforms would be
- Google Shopping
- Amazon
With these, one cannot ignore local social channels.
NexIT Tip: Have a 2023 Social commerce strategy. Ask Digital Marketing Agencies how they are combining Social & Search together. Focus on expanding cross-border sales and different trending channels; analyse data & use the information appropriately.
- Personalised Ads on Social Media – Personalised ads are a powerful tool to increase ROI on social media. The future of 2023 advertising is powered by AI (Artificial Intelligence) becoming more personalised based on user’s interest.
Customers want to know where their money is going, being a Business or brand, it’s time to emphasise content rather than persuading them to buy products/services.
The new version of Google Analytics is all led by AI, where a critical key role would be ‘how brands reach out and understand what users want and need from businesses’ based on their age, group, gender, lifestyle and more.
NexIT Digital Marketing and Social Media Services experts believe 2023 will be the year of Small Businesses who work on their content, quality, and value of services. New-age customers will not go blindly behind strong, established brands. Create a brand that aligns with the brand values.
NexIT Tip: The advertising game shifted from 2020. At NexIT Digital Marketing Company, Social Media Marketing services experts always identify policy standards, community guidelines and algorithms for all personalised advertising targeting features before setting up any campaign. It’s always good for businesses to avoid any restrictions or being banned on any Social Media Platform. Facebook, YouTube, and LinkedIn will be very effective platforms don’t miss out any.
- Augmented Reality and Virtual Reality – Try them on before you make a purchase! Many apps are asking you to create your profile to try their products virtually. AR plays a significant role in online shopping by bringing products into virtual reality. It gives you a deep understanding of the product without having to touch them. For example, L’Oréal, Sephora has already rolled out AR – which lets users try makeup to make more informed choices and a smaller number of returns.
NexIT Tip: In the phase of the metaverse, there is a continuous change in Digital marketing and breaking down the barriers between the digital and physical worlds. New opportunities for businesses and consumers are emerging. Hire professionals like NexIT Digital Marketing Company to know what augmented reality app development would be suitable for business.
- Short Videos – Short Videos will continue to have the highest ROI when compared to alternate media formats. Credit goes to TikTok, with TikTok’s massive popularity in short videos has even surpassed Google. The whole talk is about video – short form, cameos, and reels. Challenge your brand to connect with the evolving trends.
NexIT Tip: Focus on how to create engaging content to win users in 20 seconds.
Want to stay on top of the social media game in 2023? Get a quote for social media Marketing Services from our experts today. At NexIT Digital Marketing Company Melbourne, our experts are constantly staying up with the latest digital trends. Our professionals help businesses to grow and reach to next level. Contact us today to achieve your business goals.
Fundamental Truths About SEO for Business
Fundamental Truths About SEO for Business
The latest myth we heard is that SEO is dead. We don’t want to do SEO for Business. Let’s understand fundamental truths about SEO for Business.
A bend in the road doesn’t mean the end of the road. Similarly, a change in algorithm doesn’t mean SEO is dead. It simply means it’s dead for your business, and it’s time to change SEO strategies for your business.
Many myths like this arose because of ignorance, fear and shortcuts. Let’s have a deep understanding of fundamental truths about SEO for Business. SEO, is like a good diet for weight loss, not seven days diet of eating only three veggies a day.
Debunking SEO Myths
- Good SEO = More visitors = More Profit
- Good SEO = One Time project
- Good SEO = Beating the competition
- Good SEO = Specific Keywords Ranking is enough
- Good SEO = Big Quantity of Backlinks
1. #Misconception 1- Good SEO = More visitors = More Profiting Text Here
Let’s understand this way; more visitors don’t mean more profit as every visitor doesn’t buy. Statistics say most websites have 1-2 % conversion rates from their website traffic, So if 100 visitors see your product page, odds are only 1-2 are potential users.
What are the other 97-99% doing? Clicking away without buying.
#NexIT Tip– Focus on user experience. Think why Google is the best search engine because its primary focus is to enhance the user experience in searching these queries every time they visit. Here debunking one of the most common misconceptions and trying to understand better fundamental truths about SEO for Business.
2. #Misconception 2- Good SEO = One Time project
NexIT, as a Digital Marketing company in Melbourne, comes across such misconceptions a lot. Let’s have another fundamental truth about SEO .Our NexIT experts say it’s more of a mindset due to a lack of knowledge. SEO is not a destination. It’s a continuous journey of Improvement and change in strategies due to some roadwork. Here road work refers to the Google algorithm, which keeps changing to find the best route to travel. Set SEO goals. Ask your Digital Marketing Company for SEO reports. This will help you analyse for continuous improvement.
#NexIT Tip– Invest in a good Digital marketing agency like NexIT Digital Marketing company Melbourne which will set goals for Business. Every business is unique, so its strategies should be. Stay ahead of your competitors with SEO as a continuous improvement process.
3. #Misconception 3- Good SEO = Same old Website
One of the major misconceptions NexIT Web design Services experts face is that they are hesitant to update their website. But it’s critical to update the website like any service a car needs for good mileage and a happy journey. It’s crucial to maintain your website regularly and keep testing it. NexIT website services professionals understand website redesign SEO and have successfully taken care of many such projects.
#NexIT Tip– Hire a good professional who understands website maintenance and redesign without disturbing URLs, internal linking, and other significant technical elements to be taken seriously. Because, in any case, we don’t want to lose established ranking.
A few modern user’s expectations from a website are:
- Easy Navigation and secure payment method
- Responsive design
- Fast Loading time
- Relevant content
Invest in a reliable like NexIT Website services available 24 hours and maintain your website with its ranking with every change in the algorithm on search engines.
4. #Misconception 4- Good SEO = Specific Keywords Ranking is enough
This is one of those SEO myths that was once true but is no longer relevant due to increased competition. The google update of a Hummingbird in 2013 affected ranking positively, making search more relevant to the search engine queries. Hummingbird brought the conversational search to Google, which meant users could type questions using natural language, and Google’s algorithm would understand what they were looking for.
After all, every user is unique so is their search for the same query. Specific keywords would not be enough for your website to stand against competitors.
So, what is the solution?
#NexIT Tip– Keyword stuffing. If specific keywords are good, then using more keywords is just right.
The trick here is to use keyword stuffing wisely in your website/ blog content. So in any way a user looks for a query search engine could crawl your business.
5. #Misconception 5- Good SEO = Big Quantity of Backlinks
In today’s scenario, this is a myth; a long back, it was the truth. What matters is qualitative linking, like a vote of confidence. With today’s update to the algorithm, search engines have the attitude to understand the intention of the linking.
For example, It would be irrelevant to link a digital marketing blog to a health website.
Understand that Google will always trust the link that readers are trusting.
#NexIT Tip– NexIT professional’s advice on creating linking on your local guide like local directories, Yelp, Yellow pages etc. Focus on Qualitative links, not quantitively links
When in doubt, remember to contact NexIT Digital Marketing company in Melbourne. We will analyse your current strategies and your competitors. We are a marketing agency with offices in Melbourne, Adelaide, Perth & NSW, with decades of experience delivering strategic search engine optimisation, SEO services, Web designing services, SMM strategies & Web site services.
How to Optimise CRO (Conversion Rate Optimisation)?
How to Optimise CRO (Conversion Rate Optimisation)?
Many companies struggle with CRO (Conversion Rate Optimisation) as they don’t understand how CRO works. Even many marketing agencies make this mistake by focusing on web traffic with the hope that it will lead to qualified leads. That’s not even half of the battle.
NexIT Digital Marketing company insists on understanding CRO and how one can use its power to boost conversion rate by improving its CRO.
What is CRO?
Conversion rate optimisation (CRO) is the structured methodology of encouraging the percentage of potential users to purchase a product, subscribe to the service, or click on a link to buy. To simplify, it refers to optimising the website’s landing page to increase conversions.
You want to increase CRO and the company’s profitability by attracting exemplary visitors who convert into loyal customers. In that case, NexIT Digital Marketing professionals suggest optimising overall Marketing Strategies. Call NexIT today because one boosts the business profitability with the right strategies without making any more expenses.
How to calculate the conversion rate?
Why Conversion rate is important?
- Google rewards conversion rates.
- Continuous Improvement is rewarding.
- Rewarding Customer loyalty.
How to Optimise Conversion Rates – 5 Strategies
1. Create a Dedicated Landing page
NexIT professionals always insist on making the landing page lively and exciting, as users will decide in a few seconds whether they will stay or not. As a business owner, you may not have the skills to create a landing page for conversions. Hire professionals like NexIT Digital Marketing to create an optimised landing page.
2. Adding CTAs to the website
Call-to-action buttons like “sign up for free” and “join newsletter” will not give you conversion rates.
NexIT Digital Marketing professionals advise CTA should be “Get 10% off now” and “use this code to get a discount”. Such discounts should be under a good headline that convinces a user to buy.
3. Adding Videos to the Website
We will cover stats here
- Client Testimonials in Video format resulted in 80% conversion rates compared to written reviews.
- Users who choose a Video view of the product/services tend to convert 95% of the time.
- Using Videos on the landing page had a conversion rate of 85%.
The authenticity of the content and trustworthy information on products/ services like demos should be the key. This will reduce the reading time and increase the visual engagement on the page.
4. Regularly testing Website links and Landing Pages
TEST, Test, TEST…NexIT can’t insist enough on this part. NexIT works on monthly conversion rate reports for all clients, highlighting the points to improve. As a business owner, test how your website is working, how the navigation is working and check your checkout payment method.
5. Creating AI Assistance
Every digital business needs AI assistance to work on its websites and applications. This AI will understand customer behaviour and helps in assisting shopping. Faster user can find what he is looking for; more immediate sales will happen.
For example, if you are looking to buy merchandise in cotton fabric, AI will assist you in finding the right product out of 3000 products by providing the filters. Furthermore, product reviews or best sellers help in sales quickly.
NexIT Strategies to Narrow Conversion Rate
These are just a few pointers to increase the conversion rate. Hire a good Digital Marketing company that can guide you with strategies. NexIT Digital Marketing Company provides customised plans and needs to improve points to the company as our professionals do complete analysis to narrow down the barriers to conversion rate.
NexIT Digital Marketing Company professionals create a Conversion report which includes these points.
- Pricing of the product as compared to the competition
- Navigation of the website
- Website Traffic Analysis
- Missing / No product image
- Lack of information and reviews about the product.
- CTA and load time of website
- Are you sing secure payment method
Ask your digital marketing companies for detailed analysis, giving a complete picture of conversion rates.
Improve Your Business CRO With NexIT Digital Marketing Melbourne
If your company wants to optimise its CRO, NexIT Digital Marketing Company is happy to help! We are a marketing agency with offices in Melbourne, Adelaide, Perth & NSW, with decades of experience delivering strategic search engine optimisation, SEO services, Web designing services, SMM strategies & Web site services.
How to Boost Business ROI
How to Boost Business ROI
Businesses face significant challenges in increasing Business ROI due to increased competition across all Digital Marketing channels. Every investment is measurable on a digital platform, and every company should understand the analytics, data, numbers & how to measure and improve it.
NexIT Digital Marketing experts insist that optimisation must be done accordingly – Every $ gained for every $ spent on a marketing campaign.
What is Digital Marketing Business ROI?
ROI is the return on investment invested in the marketing of brand products or online services. By calculating the performance of marketing campaigns, you will get the data that helps to understand the marketing tactics that contribute to your business’s growth.
The whole measure happens with accurate numbers/data.
How to Calculate ROI?
ROI = (Gains from Investment – Cost of Investment) / (Cost of Investment)
In terms of Marketing language:
Marketing ROI = (Sales Growth – Marketing Cost) / Marketing Cost
Hypothetically, we will take sales growth as the complete effort of Marketing. However, it is not always essential that all sales growth is because of Marketing; it could be because of a Salesperson or reference etc.
We can refine this formula more:
Marketing ROI = (Sales Growth – Organic Sales Growth – Marketing Cost) / Marketing Cost
When leveraging marketing ROI formulas, it’s also critical to understand the total business ROI marketing efforts have generated.
At NexIT, we analyse all insights from every platform. Suppose you want a detailed analytical report for business, contact NexIT Digital Marketing company. We provide the support, whether in paid search, organic search, implementing inbound outbound marketing strategies, or supporting content when a new website is being developed. We are just a call away!
What is a Good Business Marketing ROI?
The Thumb Rule for marketing ROI is typically a 5:1 ratio, where every $5 is gained for every $1 spent on a marketing campaign. Furthermore, for exceptional marketing ROI, the ratio is 10:1 ratio. On the other hand, the 2:1 ratio is considered unprofitable and indicates that the marketing strategy or campaign is not working.
NexIT take on this is not by the books but by the analysis of numbers. We believe that an excellent marketing ratio relies on a few factors like the company’s overhead costs, margins and business sector. For some industries, even the 3:1 ratio is good because of the industry type & expenses. NexIT experts say every organisation is different, and it is essential to consider the unique overhead costs, margins, industry factors and standards individual to the sector.
NexIT Tips to Boost Business ROI
1. Goal Setting: Setting ROI goals is one of the primary priorities. Setting goals should follow the S.M.A.R.T. framework – specified, measurable, achievable, relevant, and time-bound. The objective would be to create realistic goals.
2. Costs: Calculating overhead costs is essential as (ROI) is calculated by dividing the profit earned on an investment by the cost of that investment. An actual value of ROI will help to find accurate metrics of strategies.
3.Predictive Modelling: Predictive analytics uses AI and machine learning to predict consumers’ future behaviour. It reduces time, cost, and effort. Predictive models analyse past performance to assess how likely a customer will exhibit a specific behaviour in the future.
The strategy that gives maximum ROI
1. Search Engine Optimization (SEO): An essential tool to increase sales.
SEO marketing has an average ROI of 23:1 — that’s 2,300% per cent
One of the significant benefits of SEO is that it constantly runs in the background, silently gaining clients.
2. Email Marketing: It’s one of the most popular ways; however, initially, it requires some investment.
Email marketing has an average ROI of 44:1 — that’s 4,400 per cent
If a business is planning to run an email campaign, it should consider these points:
- Open rate
- Conversions
- Click-through rate (CTR)
- Unsubscribe rate
- Bounce rate
- Leads acquired
3. Social Media Marketing: This strategy talks about sharing content on social media platforms like
- LinkedIn
SMM platform has reached leads in a shorter period, and its cost-effective and efficient marketing strategy increases ROI. It’s a bit complex to measure ROI need to keep a few points into account:
- Engagement
- New Subscribers
- Leads
- Conversions
4. Pay Per Click Marketing: PPC model works per click, in which users pay a fee each time they click on the ad. Unlike SEO, PPC is an ongoing result-driven strategy. Once the campaign is over, the ad stops, making the payment per click. The only lasting value was the sales from the ads when they were active last. When done right, it could generate a positive 200% ROI, and 60% of customers click on PPC ads.
Which Digital Marketing Strategy Has the Best ROI?
In conclusion, as per NexIT experts, SEO and Email marketing have the best reputation when it comes to ROI. However, remember that PPC and social media marketing can also achieve positive ROI.
For NexIT, every business is unique, and so are its ROI strategies. Our experts will analyse which method will get maximum ROI considering the business, its users, and the company budget.
ROI should be calculated year-to-year, not monthly because it doesn’t consider specific abnormalities or things like seasonal demands or festivals.
Improve Your Marketing ROI With NexIT Today
If your company is looking to optimise your digital marketing ROI, NexIT Digital Marketing Company is happy to help! We are a marketing agency with offices in Melbourne, Adelaide, Perth & NSW, with decades of experience delivering strategic search engine optimisation, SEO services, Web designing services, SMM strategies & Web site services.
Contact our team of experts today and find out how we can help you get started with your marketing strategy.
How to Generate Qualified Leads Through Digital Marketing
For any business lead generation, getting more traffic, increasing the conversion rate on the website and boost in the sale is always a challenge. NexIT Digital Marketing professionals have the right experience generating qualified leads through digital funnels. Creating content that answers all user’s queries and builds trust.
Establish your Leadership through Content Marketing
“CONTENT IS THE KING”
Content marketing is not something revolutionary, or new. Since evolution humans have been communicating messages through content in form of images, text, and wall paintings. Now a days, it is easy to share a brand story or to sell services through video, image & storytelling. Our Digital Marketing service experts believe in the old saying “Back bone of all these tools is content which is King of Marketing”.
Need more Leads through Digital Marketing?
Get in touch with NexIT Digital Marketing experts to know how to get qualified leads and nurture them to customers. Our professional team customise strategies as per industry and business nature. As every business and its users are unique.
Does Content Marketing Generate Leads?
Yes, 85% of b2b marketers rely on Content Marketing.
Because you can generate a ton of qualified leads as you will attract only qualified visitors who are interested in your business and convert them into leads.
If you’d like to speak with NexIT Digital Marketing company’s content marketing specialist, you can reach us at 1300 899 259.
What Is lead generation for a business?
Lead generation is the process of attracting prospects to a business to cultivate potential customers for a business’s products or services.
How leads generation works?
This process involves few steps:
Attract
Convert
Close
Delight
How to develop a lead-generating content strategy?
Content Marketing will land leads on business page.
Top 3 strategies by NexIT Digital Marketing Services Experts:
Setting Goals:
The first step of content marketing is being honest with your Marketing goals. The objective of the goal should be very clear and specific. Our Digital Marketing Services experts recommend using a SMART goal.
This acronym stands for:
Specific – What do I want to accomplish?
Measurable– What metrics to be used to measure goals?
Achievable– What tools/skills you need to achieve goals?
Relevant-Does this goal align with company’s objective?
Time-based– Did you set goals deadline?
For example: Let’s set a goal to increase leads by 15% by next quarter. Furthermore, when you put this goal in SMART goal-setting strategy it can be tracked, measured, and worked towards.
Digital Marketing SMM Lead Magnets:
NexIT SMM experts recommend using social media platforms like FB, Instagram & YouTube for qualified leads. To create magnetic leads content should be on point.
For Example: If one is professional makeup artist and want leads to register in your online course, video or purchase your book, you can create videos or reels for FB and Insta have YT channel for short videos. As discussed, make sure your content is spot on and in less than 10 seconds the video must create an impression to attract potential audience. Lead generation through content marketing is effective only when choosing the right content with the potential target audience at right platform on SMM (social media).
Long Tail Keywords:
NexIT web design company professionals understand the importance of keyword clustering in the content. In the previous blog, it is discussed in detail “How Keyword Clustering Empowers SEO Content”
It is critical because most of the traffic attracted by content marketing will come from search engines like Google, Yahoo, Bing etc. Powerful updated content will keep on generating new leads for your business, and a solid content marketing strategy is key to achieving Lead goals for the business. Hire a good Website Design Services company that understands your goals and can bring qualified leads.
Want to improve your company’s Digital Marketing strategy?
In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into qualified users. NexIT Website Services Melbourne experts will analyse your website and help you through effective lead generation strategies. Our website service team has strategies for content optimisation.
Whether you need Website Services/Website Design Services, SEO services, or SMM services in Melbourne, Adelaide, Perth & NSW, Call NexIT Digital Marketing Company, your local experts who understand Australian customers.
Make the Best Choice for Your Company, and make sure every dollar spent should be an excellent investment for your Business.
Contact Us: 1300 899 259 or Email Us: hello@nexit.com.au
Track your website performance with NexIT Solutions
How Keyword Clustering Empowers SEO Content
In 2022, strategies have changed, and Google algorithms are continuously updating. All the best digital marketing agencies know how it works, yet the essential question remains: What do users type in the box? How this will enable a search according to shorttail, longtail or some unique combination of keywords?
As Google has stated, 20% of searches are unique every time, so there is no one keyword that people type to search the same service, it changes every time.
Hence, the focus is not only on keywords but creating reader-centric content that answers all the queries. No matter what people type, reader-centric content on your website will be crawled by Google. For instance, NexIT Web Design Services Professionals know how to build content for providing Website Services to a client. Looking for good Digital Marketing or Website design services for the company?
Now the new challenge is how many keywords can one think of to rank a website. Answer: Keyword Clustering
What is Keyword clustering?
Let’s dive into this young and innovative technique. The keyword Clustering technique will be interesting to learn as the research extends to a level where we differentiate keyword clustering from conventional keyword research.
Goal of Keyword Clustering
The goal is to optimise the website with multiple keywords instead focusing on one. Keyword clustering is the process of curating multiple keywords in such a way that contextual meaning remains the same even for multiple users.
This involves enhancing the SEO compatibility of web content by empowering Keyword clustering.
For example, if a user is looking to build a website, one will possibly search for following keywords:
- Web design services Melbourne
- Web design company
- Website Design Melbourne
- Best Website Design Services Melbourne
- Website services near me.
Also, if multiple users are looking for same services, they can land on the same page that has used keyword clustering as shown in the image below:
In our first paragraph, we talked about reader-centric content, which resolves all queries because we have used the technique of keyword clustering, which would cover all 5 keywords.
Interestingly the potential user has more chances of landing on your page or site if one has performed keyword clustering in a semantic manner, relevant to the content.
Another simple trick which is called Modification, in this technique key word clustering can be made more efficient by using modifying keywords like “Best Website Design Services Melbourne”, where ‘Best’ is the modifying word.
There are many ways to use Keyword clustering, NexIT Digital Marketing experts recommend using one-time free tool like SEMrush. However, if one is willing to go into detail, one can also look for a paid version.
Concluding now it’s understood how keyword clustering empowers SEO content.
Tips from NexIT SEO services professionals; what should you avoid while doing Keyword clustering?
- Insufficient research on Customers Question
- Keyword cannibalization
- Becoming Victim of not optimising Content
- Ignoring Competitor’s Research
- Ignoring keyword competition
Using keyword clusters can help you elevate your SEO content strategy, making your site more Google-friendly and your content more relevant.
Call NexIT Digital Marketing Company, we are your local experts who understand Australian customers and our professionals are ready to assist you with the world’s high-quality Digital Marketing Services at an affordable price in Australia.
Make the Best Choice for Your Company, and we want to make sure every dollar you spend should be an excellent investment for your Business. Our years of experience make us excellent in website services, SEO services, SMM services in Melbourne, Adelaide, Perth & NSW.
Contact Us: 1300 899 259 or Email Us: hello@nexit.com.au
How to use Local SEO to your Advantage
Best restaurant near me…
Best local digital marketing company…
Best cakes shop near me…
Best electrician near me…
Best web design company near me…
Your potential customers/buyers are always looking for best products and services locally (near or close by) and they want answers fast as they don’t want to scroll to the next page.
Question is “Will your business show up in first few searches when your local customer is looking for you?
Before you understand SEO, it is important to understand what local search means.
When we write Melbourne in our searches for SMM services company in Melbourne, the local search refers to the process of trying to optimize visibility locally.
How to boost your local SEO and improve your ranking
1. GMB (Google My Business): Update your GMB with all the information related to business. As you can find out few key pointers in the image below:
- NexIT’s full business name is mentioned
- NexIT’s full Office address with postal code
- NexIT’s exact map location
- NexIT’s Business category (Digital Marketing Company, Melbourne| Web design Company Melbourne)
- The phone number and hours
- Opting for the Message feature for the business “Request a Quote”. This feature will make searchers to connect with businesses. As this feature will enable only potential customers to reach out for services.
- NexIT digital Marketing company has uploaded its office photos.
NexIT Digital Marketing Company Melbourne | Web Design company has successfully optimized their GMB profile that’s why we are ranked no 1 on google.
2. Audit your website: Including those sparkling happy reviews from customers not only optimize GMB but also encourage customers to build trust and visit your website.
Your website should have a 3-second rule to improve user experience and decrease bounce rate. This is one of the critical factors for google’s ranking.
3. Mobile SEO: Mobile SEO improves the overall experience of your website. Adding call buttons on your mobile view and GMB listing will create a difference when you are just a click away from your customers.
You can always test website performance on mobile using Google Mobile-Friendly Test. This will show how your website will appear on mobile view.
4. Voice search Optimization: Hey Siri, Ok Google, Hi Alexa, this technology made people search for local services by speaking to devices. Therefore, in local SEO it is essential to optimize how customers are asking questions to find their local services. Experts say long-tail keywords are good as they are unique and less competitive, remember customers tend to use longtail keywords while making a voice search request.
5. Link Building: Link Building matters for local SEO because it is a method of building relevant links to local business websites. This includes publishing valuable content for your customers which helps in boosting organic traffic and it is an effective way to boost ranking.
Stop Searching Best SEO services or SEO Company Melbourne, Call NexIT Digital Marketing company, we are your local experts who understand Australian customers and our professionals are ready to assist you with the world’s high-quality Digital Marketing Services at an affordable price in Australia.
Make the Best Choice for Your Company, and we want to make sure every dollar you spend should be an excellent investment for your Business. Our years of experience make us excel in website services, and SEO services SMM services in Melbourne, Adelaide, Perth & NSW.
Contact Us: 1300 899 259 or Email Us: hello@nexit.com.au
