How to Optimise CRO (Conversion Rate Optimisation)?
Many companies struggle with CRO (Conversion Rate Optimisation) as they don’t understand how CRO works. Even many marketing agencies make this mistake by focusing on web traffic with the hope that it will lead to qualified leads. That’s not even half of the battle.
NexIT Digital Marketing company insists on understanding CRO and how one can use its power to boost conversion rate by improving its CRO.
What is CRO?
Conversion rate optimisation (CRO) is the structured methodology of encouraging the percentage of potential users to purchase a product, subscribe to the service, or click on a link to buy. To simplify, it refers to optimising the website’s landing page to increase conversions.
You want to increase CRO and the company’s profitability by attracting exemplary visitors who convert into loyal customers. In that case, NexIT Digital Marketing professionals suggest optimising overall Marketing Strategies. Call NexIT today because one boosts the business profitability with the right strategies without making any more expenses.
How to calculate the conversion rate?
Why Conversion rate is important?
- Google rewards conversion rates.
- Continuous Improvement is rewarding.
- Rewarding Customer loyalty.
How to Optimise Conversion Rates – 5 Strategies
1. Create a Dedicated Landing page
NexIT professionals always insist on making the landing page lively and exciting, as users will decide in a few seconds whether they will stay or not. As a business owner, you may not have the skills to create a landing page for conversions. Hire professionals like NexIT Digital Marketing to create an optimised landing page.
2. Adding CTAs to the website
Call-to-action buttons like “sign up for free” and “join newsletter” will not give you conversion rates.
NexIT Digital Marketing professionals advise CTA should be “Get 10% off now” and “use this code to get a discount”. Such discounts should be under a good headline that convinces a user to buy.
3. Adding Videos to the Website
We will cover stats here
- Client Testimonials in Video format resulted in 80% conversion rates compared to written reviews.
- Users who choose a Video view of the product/services tend to convert 95% of the time.
- Using Videos on the landing page had a conversion rate of 85%.
The authenticity of the content and trustworthy information on products/ services like demos should be the key. This will reduce the reading time and increase the visual engagement on the page.
4. Regularly testing Website links and Landing Pages
TEST, Test, TEST…NexIT can’t insist enough on this part. NexIT works on monthly conversion rate reports for all clients, highlighting the points to improve. As a business owner, test how your website is working, how the navigation is working and check your checkout payment method.
5. Creating AI Assistance
Every digital business needs AI assistance to work on its websites and applications. This AI will understand customer behaviour and helps in assisting shopping. Faster user can find what he is looking for; more immediate sales will happen.
For example, if you are looking to buy merchandise in cotton fabric, AI will assist you in finding the right product out of 3000 products by providing the filters. Furthermore, product reviews or best sellers help in sales quickly.
NexIT Strategies to Narrow Conversion Rate
These are just a few pointers to increase the conversion rate. Hire a good Digital Marketing company that can guide you with strategies. NexIT Digital Marketing Company provides customised plans and needs to improve points to the company as our professionals do complete analysis to narrow down the barriers to conversion rate.
NexIT Digital Marketing Company professionals create a Conversion report which includes these points.
- Pricing of the product as compared to the competition
- Navigation of the website
- Website Traffic Analysis
- Missing / No product image
- Lack of information and reviews about the product.
- CTA and load time of website
- Are you sing secure payment method
Ask your digital marketing companies for detailed analysis, giving a complete picture of conversion rates.
Improve Your Business CRO With NexIT Digital Marketing Melbourne
If your company wants to optimise its CRO, NexIT Digital Marketing Company is happy to help! We are a marketing agency with offices in Melbourne, Adelaide, Perth & NSW, with decades of experience delivering strategic search engine optimisation, SEO services, Web designing services, SMM strategies & Web site services.
