DOES THIS SOUND FAMILIAR?
Play Centre Owners Tell Us These 5 Frustrations Every Single Week
Spending on Facebook Ads With No Bookings
"We boost posts every week but only get likes from people who never actually visit. It's money going nowhere."
Invisible on Google Maps
"When parents search 'play centre near me', our competitors show up first. We're not even on the first page."
Website Traffic That Doesn't Convert
"We get visitors but they don't book. Something's stopping them — we just can't figure out what."
Birthday Party Diary Half Empty
"We know we're a great venue. But filling the party calendar consistently? That's the struggle."
Scrambling Every School Holidays
"By the time we start marketing for school holidays, it's already too late. Competitors planned months ahead and are already booked out."
If even 2 of these hit home — the audit will pay for itself. We'll fix the lot.
OUR TRACK RECORD WITH PLAY CENTRES
Real Numbers. Real Melbourne Families.
via Social Ads
vs 0.9% industry avg
Best Campaign
for Play Centre Ads
* Aggregated data from Melbourne play centre campaigns, Q1–Q2 2026. Individual results may vary.
How We Helped a Melbourne Play Centre Turn $1,128 into $3,950 in Revenue
90-day Meta Ads campaign. Midyear school holiday push. One strategy, serious results.
- 💸 Boosting posts manually — $0 tracked ROI
- 📊 CTR below 0.5% (half of industry average)
- 🎯 No retargeting or lookalike audiences
- 📲 Website not optimised for mobile bookings
- 🙄 Competitors ranked above them on Google Maps
- 🎯 91,237 local Melbourne families reached
- 📈 4.05% CTR — 4× above industry average
- 📲 3,697 engaged clicks at just $0.31 each
- 🎂 19 tracked online bookings from one campaign
- 💰 $3,950 revenue from $1,128 spend = 3.5× ROAS
THE SIMPLE MATHS
* Client anonymised. Campaign: Q2 2026, Melbourne indoor play centre. Results not guaranteed.
Your Complete Play Centre Marketing Audit
A senior digital strategist manually audits everything — your website, Meta Ads account, Google presence, and local SEO. You get a full written report in 48 hours with a clear priority action list.
Only 3 Audit Spots Remaining This Month
Each audit is completed manually by a senior strategist. We cap July at 3 spots to guarantee quality. Once filled, next availability is August 2026.
Claim My Spot — $100 →✓ One-time payment • ✓ Secure checkout • ✓ 48-hour delivery
NOT READY TO COMMIT?
Book a Free 30-Minute Strategy Call
No obligation. No sales pitch. A genuine conversation with a play centre marketing specialist about what's actually holding your business back — and what to do about it.
Common Questions
Frequently Asked Questions
How can digital marketing help my Melbourne play centre get more bookings? +
We use Google Ads to capture high-intent searches like "play centre near me Melbourne" and Meta Ads to reach local families planning birthday parties and school holiday activities. Our case study turned $1,128 into $3,950 in tracked revenue — that's 3.5× ROAS for a Melbourne play centre within a single campaign.
When should I start marketing for school holidays? +
Start at least 6–8 weeks before each school holiday period. Melbourne families plan 3–6 weeks in advance — starting campaigns early ensures you capture bookings before competitors fill their calendars. We can have campaigns live within a week of your audit.
Do you run Facebook and Instagram Ads for play centres and kids venues? +
Yes. Meta Ads are highly effective for play centres because we target Melbourne parents within specific postcodes, age groups, and family composition. We create separate campaigns for birthday party bookings, school holiday sessions, and general weekly attendance.
What does the $100 play centre marketing audit include? +
We audit your Google Ads account, Meta Ads setup, website conversion paths, Google Business Profile, 3-competitor benchmarks, and deliver a prioritised 90-day growth roadmap — all within 48 hours for $100. The fee is credited toward your first campaign month if you proceed.
Are there lock-in contracts for play centre marketing? +
No lock-in contracts. All NexIT play centre marketing campaigns run month-to-month. You stay because the results are worth it, not because you're contractually obligated to.
Still have questions? We’re happy to talk.
📞 Book a Free Strategy CallSuite 3.01 / 565 Bourke St, Melbourne VIC 3000 • admin@nexit.au
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