A great juice or shake can bring customers back—but first, people need to discover the business.
For this Juice & Shake business, our goal was to build awareness, grow its Facebook presence, increase engagement, and bring more people to the business through targeted Meta advertising.
Instead of running one campaign and hoping for results, we used different campaigns for different stages of the customer journey.
The Challenge
The business wanted to reach more potential customers online and create a stronger presence on Facebook and Instagram.
The main goals were:
- Reach more people in the target area
- Increase brand awareness
- Grow the Facebook page
- Get more engagement
- Bring interested users to the business
- Build a stronger audience for future campaigns
We focused on building attention first, then turning that attention into valuable website and business traffic.
Building Awareness With Meta Ads
Our first step was an Awareness Campaign.
The objective was simple: get the Juice & Shake business in front of more potential customers.
We used attractive creative content featuring the products, offers, and overall brand experience to make the business memorable.
The idea wasn’t to ask everyone to buy immediately.
First, we wanted people to see the brand, recognise it, and remember it.
Growing the Facebook Page
Next, we ran a Facebook Page Like Campaign to build the business’s social audience.
A larger relevant audience gives the business more opportunities to communicate with potential customers through future content and campaigns.
We focused on reaching people likely to be interested in juice, shakes, food, beverages, and similar local offerings.
Increasing Engagement
Once people started seeing the brand, we introduced an Engagement Campaign.
The objective was to encourage people to interact with the business’s content through:
❤️ Likes
💬 Comments
📤 Shares
👀 Content interactions
Engagement helped create more activity around the brand and gave potential customers more opportunities to discover what the business offered.
Want More Customers to Discover Your Business?
Your next customer could already be scrolling Facebook or Instagram.
Let NexIT help you reach them with targeted Meta Ads campaigns designed around your business goals.
📞 Call Us Now to discuss your campaign
Bringing Interested People to the Website
We also used a Traffic Campaign to drive interested users toward the website.
Rather than simply generating impressions, this campaign focused on getting people to take the next step and learn more about the business.
This helped connect social media activity with actual website visits and gave us another audience to work with for future marketing.
The Strategy Behind The Campaign
The important part wasn’t simply “running Facebook ads.”
Each campaign had a different purpose:
Awareness
Get the brand noticed.
Page Likes
Build the social audience.
Engagement
Get people interacting with the brand.
Traffic
Move interested people toward the website.
This creates a simple customer journey:
See the Brand → Engage → Follow → Visit → Become a Customer
What Made The Campaign Different?
For a food and beverage business, advertising needs to be visual and easy to understand.
People scroll quickly.
So the creative strategy focused on making the products look appealing while keeping the messaging simple and attention-grabbing.
Instead of overwhelming users with information, we gave them a reason to stop scrolling and discover the brand.
Results That Matter
The campaign was designed around more than just one metric.
We looked at:
📈 Reach and brand awareness
❤️ Page engagement
👥 Audience growth
🌐 Website traffic
🎯 Campaign performance
By using multiple campaign objectives, we created a stronger digital presence for the Juice & Shake business and built an audience that could continue to be reached through future campaigns.
🚀 Ready to Get Your Business Seen?
Call NexIT today or fill out the form to discuss your Meta Ads strategy.
Explore More From NexIT
How We Helped a Melbourne Business Turn Google Searches Into Real Leads
How We Filled Birthday Party Slots Using Facebook & Instagram Ads
Fruit & Vegetable Store Growth Through Meta Ads & Social Media Marketing
How We Grew a Local Grocery Store Using Meta Ads & Social Media
