For any business lead generation, getting more traffic, increasing the conversion rate on the website and boost in the sale is always a challenge. NexIT Digital Marketing professionals have the right experience generating qualified leads through digital funnels. Creating content that answers all user’s queries and builds trust.
Establish your Leadership through Content Marketing
“CONTENT IS THE KING”
Content marketing is not something revolutionary, or new. Since evolution humans have been communicating messages through content in form of images, text, and wall paintings. Now a days, it is easy to share a brand story or to sell services through video, image & storytelling. Our Digital Marketing service experts believe in the old saying “Back bone of all these tools is content which is King of Marketing”.
Need more Leads through Digital Marketing?
Get in touch with NexIT Digital Marketing experts to know how to get qualified leads and nurture them to customers. Our professional team customise strategies as per industry and business nature. As every business and its users are unique.
Does Content Marketing Generate Leads?
Yes, 85% of b2b marketers rely on Content Marketing.
Because you can generate a ton of qualified leads as you will attract only qualified visitors who are interested in your business and convert them into leads.
If you’d like to speak with NexIT Digital Marketing company’s content marketing specialist, you can reach us at 1300 899 259.
What Is lead generation for a business?
Lead generation is the process of attracting prospects to a business to cultivate potential customers for a business’s products or services.
How leads generation works?
This process involves few steps:
Attract
Convert
Close
Delight
How to develop a lead-generating content strategy?
Content Marketing will land leads on business page.
Top 3 strategies by NexIT Digital Marketing Services Experts:
Setting Goals:
The first step of content marketing is being honest with your Marketing goals. The objective of the goal should be very clear and specific. Our Digital Marketing Services experts recommend using a SMART goal.
This acronym stands for:
Specific – What do I want to accomplish?
Measurable– What metrics to be used to measure goals?
Achievable– What tools/skills you need to achieve goals?
Relevant-Does this goal align with company’s objective?
Time-based– Did you set goals deadline?
For example: Let’s set a goal to increase leads by 15% by next quarter. Furthermore, when you put this goal in SMART goal-setting strategy it can be tracked, measured, and worked towards.
Digital Marketing SMM Lead Magnets:
NexIT SMM experts recommend using social media platforms like FB, Instagram & YouTube for qualified leads. To create magnetic leads content should be on point.For Example: If one is professional makeup artist and want leads to register in your online course, video or purchase your book, you can create videos or reels for FB and Insta have YT channel for short videos. As discussed, make sure your content is spot on and in less than 10 seconds the video must create an impression to attract potential audience. Lead generation through content marketing is effective only when choosing the right content with the potential target audience at right platform on SMM (social media).
Long Tail Keywords:
NexIT web design company professionals understand the importance of keyword clustering in the content. In the previous blog, it is discussed in detail “How Keyword Clustering Empowers SEO Content”It is critical because most of the traffic attracted by content marketing will come from search engines like Google, Yahoo, Bing etc. Powerful updated content will keep on generating new leads for your business, and a solid content marketing strategy is key to achieving Lead goals for the business. Hire a good Website Design Services company that understands your goals and can bring qualified leads.
Want to improve your company’s Digital Marketing strategy?
In digital marketing, lead generation is the process of identifying, attracting, and transforming online users into qualified users. NexIT Website Services Melbourne experts will analyse your website and help you through effective lead generation strategies. Our website service team has strategies for content optimisation.
Whether you need Website Services/Website Design Services, SEO services, or SMM services in Melbourne, Adelaide, Perth & NSW, Call NexIT Digital Marketing Company, your local experts who understand Australian customers.
Make the Best Choice for Your Company, and make sure every dollar spent should be an excellent investment for your Business.
Contact Us: 1300 899 259 or Email Us: hello@nexit.com.au
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