Lead generation is one of the most pertinent goal for NexIT Digital Marketing, for all our clients across the globe including Melbourne, Australia. With advancements in technology the new era digital avenues like video, content, image and brand marketing are important to explore.
However, it takes research to generate quality sales & reputation!
At NexIT, our goal has always been to direct and engage more traffic onto your website or social media page to generate leads, boost sales and increase conversation rates.
Here are a Few Strategies with Impressive Results:
Search Engine Optimization:
NexIT is one of the leading SEO companies in Melbourne and this strategy has helped all our clients reach their audience & sales targets. SEO being an ongoing process to boost the presence in search engines is benefited when Google looks at hundreds of factors to deliver results for any given query.
Some elements that we take care of:
1. ON Page Optimization
2. OFF Page Optimization
3. Keyword Research
4. Biweekly Reporting
5. Query Management
Content Marketing:
No matter how many times you heard and read “Content Is The King”, it still applies to channel your sales into acceptable ROIs. NexIT lays importance on content marketing to educate your leads, boost conversations while building relationships.
Types of Content Marketing we expertly perform:
1. Social Media Content Marketing
2. Infographic Content Marketing
3. Blog Content Marketing
4. Podcast Content Marketing
5. Video Content Marketing
6. Paid Ad Content Marketing
Pay Per Click – We Create PPC campaigns with relevant and industry-specific keywords and manage them regularly as Google Ad advisers refine their PPC keyword list.
Social Media Marketing –
We optimize your social profiles by keeping them updated with your clients’ testimonials and your services. We excel in using paid social ads as one of the effective lead generation strategies through our research on SMM platforms like:
1. Facebook Ads Manager
2. LinkedIn Advertise
3. Instagram Business Suite (Meta)
4. Twitter Ads
5. Google My Business
Email Marketing:
As per NexIT experts, the number of email users will reach 4.3 billion by the end of 2022. We say, “OLD IS GOLD”. One of the oldest and one of the best digital marketing strategies with the potential to earn $50 for every $1 you spend.
BONUS TIP: To build trust, you can give free trials to your customer and address their questions through website mediums to increase more traffic.
