2022 is ending. What should 2023 be looking for Businesses?
With the gradual decline of Meta, Twitter is in the mid of a chaotic management shift, and TikTok, with 1 billion users in 2022 getting more popular among the young generation than Facebook.
Then, what are the top Social Media trends that matter for Businesses in 2023?
- Authenticity is the key – “TRUST”.
- Social Commerce
- Personalised ads on social media
- Augmented Reality and Virtual Reality
- Short Videos
Let’s dive into these trends in detail:
- Authenticity is the key – “TRUST”. Being authentic means genuine followers of the business/brand authenticity. Focus on content strategy like:
- What makes the brand stand out?
- What are brand values?
- What are brand policies?
One must have intention, authenticity, and effort in the brand. Humanise the brand rather than looking for ROI and business growth as everything. Create an intention to serve the environment by either using eco products or recycled products. An effort to make processes for employees and customers easy like an easy returns policy. The authenticity of reviewing the products and taking responsibility for services or products.
- Social Commerce – eMarketer anticipates that the social commerce industry will be worth $80 billion by 2025. Want to taste the cake of ROI, then establish your e-commerce store before 2023. Multichannel online selling is a strategy to consider. Not all sets of products fit across all channels; different catalogues for different channels work better.
On search engines, people look for specific products/services on social media and look for inspiration to buy them.
For Apparel and Accessories, the best platforms would be
- Facebook Marketplace
- Google Shopping
- Amazon
- YouTube (Influencers)
For furniture, the best platforms would be
- Google Shopping
- Amazon
With these, one cannot ignore local social channels.
NexIT Tip: Have a 2023 Social commerce strategy. Ask Digital Marketing Agencies how they are combining Social & Search together. Focus on expanding cross-border sales and different trending channels; analyse data & use the information appropriately.
- Personalised Ads on Social Media – Personalised ads are a powerful tool to increase ROI on social media. The future of 2023 advertising is powered by AI (Artificial Intelligence) becoming more personalised based on user’s interest.
Customers want to know where their money is going, being a Business or brand, it’s time to emphasise content rather than persuading them to buy products/services.
The new version of Google Analytics is all led by AI, where a critical key role would be ‘how brands reach out and understand what users want and need from businesses’ based on their age, group, gender, lifestyle and more.
NexIT Digital Marketing and Social Media Services experts believe 2023 will be the year of Small Businesses who work on their content, quality, and value of services. New-age customers will not go blindly behind strong, established brands. Create a brand that aligns with the brand values.
NexIT Tip: The advertising game shifted from 2020. At NexIT Digital Marketing Company, Social Media Marketing services experts always identify policy standards, community guidelines and algorithms for all personalised advertising targeting features before setting up any campaign. It’s always good for businesses to avoid any restrictions or being banned on any Social Media Platform. Facebook, YouTube, and LinkedIn will be very effective platforms don’t miss out any.
- Augmented Reality and Virtual Reality – Try them on before you make a purchase! Many apps are asking you to create your profile to try their products virtually. AR plays a significant role in online shopping by bringing products into virtual reality. It gives you a deep understanding of the product without having to touch them. For example, L’Oréal, Sephora has already rolled out AR – which lets users try makeup to make more informed choices and a smaller number of returns.
NexIT Tip: In the phase of the metaverse, there is a continuous change in Digital marketing and breaking down the barriers between the digital and physical worlds. New opportunities for businesses and consumers are emerging. Hire professionals like NexIT Digital Marketing Company to know what augmented reality app development would be suitable for business.
- Short Videos – Short Videos will continue to have the highest ROI when compared to alternate media formats. Credit goes to TikTok, with TikTok’s massive popularity in short videos has even surpassed Google. The whole talk is about video – short form, cameos, and reels. Challenge your brand to connect with the evolving trends.
NexIT Tip: Focus on how to create engaging content to win users in 20 seconds.
Want to stay on top of the social media game in 2023? Get a quote for social media Marketing Services from our experts today. At NexIT Digital Marketing Company Melbourne, our experts are constantly staying up with the latest digital trends. Our professionals help businesses to grow and reach to next level. Contact us today to achieve your business goals.
